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R. Chandramouli Joins Reva Electric Car Company |
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Written by News watch
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Thursday, 31 July 2008 |
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REVA announced the appointment of R. Chandramouli, as President, Sales and Marketing. He will be responsible for strengthening brand building, marketing, sales and distribution for RECC in India and non European markets. He comes to RECC with over 25 years of experience in sales, marketing, and brand building in the automotive industry and began his career at Escorts Ltd. He joined TVS Motor Company in 1988 and was associated with TVS Motor Company for almost twenty years. He is an alumnus of IIM Ahmedabad, batch of 1984 and is a wildlife enthusiast.
Chandramouli was closely involved with two key the brands of TVS Motor Company - "TVS Scooty", India's first automatic scooter for women and "TVS Victor", India's first indigenously developed motorcycle. He helped position "TVS Scooty" as the "First Love" of college girls in urban India , and build the "TVS Victor" brand in India . Besides helping build a large network of 600 dealers and 2000 service centres across India , R. Chandramouli was also closely involved in managing the transition of TVS-Suzuki Ltd- a Joint venture with Suzuki Japan to TVS Motor Company.
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