Galla Thick Mango the first product from the stable of Galla foods is now on wheels, in Hyderabad. Launched on 9th July 2008, a mobile float branded with Galla Thick Mango's royal purple, bright green and yellow colours has been touring the streets of the city. The nectar beverage which is positioned as a healthy thirst-quencher is connecting with the mango lovers through a combination of sampling, sales, and fruit mock-tails blended with Galla Thick Mango. The on-the-move campaign reaches about 1000 consumers per day. The promotional activity which is on till 19th July 2008 has created quite a stir in the market with exciting offers for the consumers and the funky mocktails being served at the floats counters. Any consumer who tastes the sample is given a coupon which if exchanged at the time of purchase of a Galla Thick Mango; they get to participate in a lucky draw. The draw awards 3 lucky Galla Thick Mango consumers an Ipod touch. Galla Thick Mango aims to challenge the myth that mango juice is an indulgence and orange juice the healthier option. It comes packed with vitamins and minerals and 200 ml of Galla Thick Mango provides a considerable daily portion of the prescribed nutrients including 126% vitamin C, 58% Vitamin A, 30% iron, 16% potassium and other minerals. The unique formulation of the beverage brings a wholesome taste of luscious mangoes. Galla Thick Mango has 25% of fruit pulp content, highest in the category. After the success of roadshow in Hyderabad, Galla Foods plans to do similar promotional activities in other served markets.

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