Yahoo! announced two strategic mobile advertising partnerships with Maxis Communications Berhad in Malaysia and Idea Cellular Limited in India. The two mobile operators plan to carry a variety of graphical advertisements, sold and served by Yahoo!. The new partnerships are the result of continued collaborations to develop and enhance the mobile Internet experience for consumers. In the last eight months, these partners have announced and launched Yahoo! oneSearch^TM on their portals, providing a mobile search experience that delivers better answers and relevant information to consumers without having to scroll through lists of Web links.

Mobile advertising is revolutionizing the industry by allowing advertisers to deliver highly targeted messaging to consumers on mobile devices, and providing the opportunity to adopt unique and innovative marketing campaigns through mobile graphical advertising. As a leader in mobile Internet and knowledge of consumer habits, Yahoo! enables advertisers to engage a highly targeted demographic regardless of whether the consumer is in the home, office, or on the go. For information on Yahoo!'s mobile advertising and Yahoo!'s mobile products please visit http://mobile.yahoo.com/newsroom

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