Axis Communications announced its business strategy to tap the huge potential in India. Axis will strengthen its domestic presence through its various partner programs aiming to reach tier-1 and tier-2 cities through its network of resellers. In addition to Anixter, the company has appointed Ingram Micro as a distributor. Axis also plans to expand its portfolio of network video cameras and related solutions to address retail, infrastructure and transportation sectors which it has identified as high growth segments.

The company has introduced its global partnership programs in India such as the Channel Partner Program for resellers, Application Development Program to assist software developers drive integration of Axis products into end-user solutions and Architecture & Engineering Program to support network architects, engineers and consultants who design and specify IP-based security systems. Axis is also investing significantly in partner development through Axis Communications Academy, a training program that includes a range of introductory, advanced and specialised courses on the company's latest products and technologies. Over the last six months, Axis has conducted 6 forums to train 60 channel partners across Bangalore, Mumbai and Delhi and plans to extend this program to other cities.  It has set up its first India sales office in Bangalore in 2007. Prior to this, the company was present in India earlier through its distributor Anixter.

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