Mashups are an increasingly popular enterprise tool. In fact, Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013 in a May 2008 report called "The Mashup Opportunity." To capitalize on this momentum, business users are now looking to blend more consumer information and easy-to-use widgets into their workplace mashups. Serena Software is responding to this demand with a new version of Serena® Mashup Composer^TM that lets users simply drag and drop widgets, RSS feeds, Flash components and more into their Business Mashups. The resulting Rich Interface Mashups^TM (RIMs) show that consumer data and social graphs are finally finding their niche in the workplace.

The best part is that this mashup can be reused for other meetings, saving users the time and effort of visiting multiple data sources again and again for the same information. The mashup is a visual representation that stays the same while the data is dynamic and changes according to specific user needs (like which customer the rep is visiting in which city, in the scenario above). Serena Mashup Composer will consume and mix any kind of widget or Rich Internet Application (RIA), including: Adobe Flash, Amazon Search, Flickr, Microsoft Silverlight, RSS feeds, YouTube, any of the 30,000 Google Gadgets (such as calendars and maps), and more. These can be mashed with business processes and data from internal applications (such as salesforce.com, Siebel, Oracle, and more) and any Web-based services to create Rich Interface Mashups that can be delivered on demand with a single click. The latest iteration of Serena Mashup Composer, with services and support, will be available free of charge as part of Serena's on-demand release in the third quarter of 2008.

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