MyDuniya Networks announced the launch of their next generation consumer SMS applications. The Indian mobile consumer market is the second largest globally with over 260 million subscribers and targeted to reach 500 million by year 2010. With only 3.9 million broadband connections and about 32 million active internet users, the power of the web reaches a small fraction of the mobizen. MyDuniya empowers an entry level mobile user with several convenience services through SMS without the need for GPRS/Internet that spare the trouble of reaching out to a computer. The user, just by sending an SMS, can Send an e-mail, Save and retrieve any personal information,  Send a file to an e-mail address, Share and access contact information and Interactive Group messaging.  

It also facilitates enterprises and web portals by providing them a channel to reach out to their mobile consumers. The platform supports two way interactions and can be leveraged for a variety of customised services. To provide high quality services for the mass market the company is implementing these services using a shortcode - 53695 which is priced at Re1/-only. Currently this is operational with Airtel in Karnataka and will be expanded with national coverage shortly. The company is in dialogue with other operators for integration in the near future.

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