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Bharti Airtel announced its ‘Grameena Mobile Kranthi'
campaign for penetrating deeper into Karnataka's rural market by means of
customized and affordable products and services particularly meant for rural
consumers. The ‘Grameena Mobile Kranthi' initiative further marks Airtel's
strategic intent of making mobile telephony more accessible and affordable
among rural consumers. Airtel's aim is to enable every individual in Karnataka
to enjoy the benefits of a robust network, seamless connectivity and innovative
services - all matching global telecom standards.
Airtel, in association with Nokia, is offering 2 new models
of Kannada handsets to make communicating on mobiles more easy and desirable
for the people of Karnataka. The Nokia 1200 Monochrome / black and white
Kannada handset is available at just Rs. 1,272/- and the Nokia 1208 colour
Kannada handset is available at just Rs. 1,560/-. With both the Kannada
handsets, a free Airtel mobile connection is provided along with a recharge of
Rs. 295/- Lifetime validity and local calling rates at Re. 1/- per minute. All
STD calls are charged at Rs. 1.50/- per minute.
Airtel has entered into a strategic tie up with the
Indian Farmers Fertilizer Cooperative limited
(IFFCO) and formed a new joint venture company called IFFCO Kisan
Sanchar Limited (IKSL). This joint venture company will harness the power of
telecom to add value to the farm sector and empower the rural farmer by giving
him access to vital market information at his fingertips. IKSL will offer
products and services, expressly designed for farmers, through IFFCO societies
in villages across the state. On offer will be affordable mobile handsets
bundled with an Airtel mobile connection. The farmer will also get access to a
unique VAS platform that will broadcast 5 free voice messages on mandi prices,
farming techniques, weather forecasts, dairy farming, animal husbandry, rural
health initiatives and fertilizer availability etc. on a daily basis. In
addition, farmers will be able to call a dedicated helpline, manned by experts
from various fields, to get answers to their specific queries.
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