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Jun 16 2008
Investment - Key Driver to Max New York Life Insurance’s Growth Strategy PDF Print E-mail
Written by News watch   
Monday, 16 June 2008

Max New York Life Insurance is further strengthening its investment function as part of Mission Everest, the growth strategy of the company. The company plans to strengthen its investment desk by adding analysts and fund managers and launching more fund options to provide better value to its customers of both ULIP and traditional products. The company also announced completion of one year of its Growth Super Fund, which has provided a return on investment of 20.2% as on 30th May 2008. At a time when equity markets have been volatile, the Growth Super Fund has performed exceptionally well. During the same period CNX 500 recorded a growth of 11.11% and the BSE Sensex a growth of 12.86%. Growth Super is a fund that has the mandate to invest a minimum of 70% in equity and can scale it up to 100%, with the rest invested in debt and cash instruments.

Max New York Life offers a wide choice of funds in various products, in keeping with its stated philosophy of catering to the needs of each individual. These include the debt oriented fund, which invests in a mix of various debt instruments; the balanced fund which invests in a judicious mix of debt and equity; while the more aggressive options like Growth fund and Growth Super Fund have a higher exposure to equity. Apart from these regular fund options, Max New York Life also has a dedicated Dynamic opportunities fund. This fund option allows the fund manager to allocate funds based on valuation levels of capital markers - at higher levels exposure to equities is reduced, while it is increased at lower levels. This option helps investors to capitalize on an impending boom in the stock market while reducing risk at the time of volatility.





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