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BIG 92.7 FM Urges Bangaloreans to Say ‘NO’ to Tobacco |
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Written by News watch
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Sunday, 01 June 2008 |
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BIG 92.7 FM, Bangalore, in its continual effort to
contribute positively to the society, and impact listeners lives, celebrates
‘World No Tobacco Day' with a difference. With an aim of spreading awareness
regarding the dangers of smoking amongst youth, the station initiated an on-air
and on-ground activity titled ‘Dhum Iddiya' (Do you have Guts) where the team
challenged smokers against smoking and advised them against it. A dummy in the
shape of a huge cigarette was carried as a dead body across various parts of
the city with high footfalls to create strong visual impact.
Bangaloreans participated in
this drive with complete enthusiasm. Many youths came forward and stubbed their
cigarettes and took an oath to never smoke again and spread the awareness
against tobacco consumption. People were encouraged to join and support their
opposition against tobacco consumption by signing on a BIG BANNER. An OB van, carrying BIG FM RJs gave live updates of the
on-ground activity. Starting 29th May, a Yamraj character on-air made listeners
aware of the ills of tobacco and gave interesting alternates to smoking!! The
character also stressed on the various things that could be bought by saving on
the cost of cigarettes. Bytes of prominent citizens and cancer patients
(suffering due to tobacco consumption), was aired to gather greater appeal on
the subject and provide a better perspective.
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