BIG 92.7 FM, Bangalore, in its continual effort to contribute positively to the society, and impact listeners lives, celebrates ‘World No Tobacco Day' with a difference. With an aim of spreading awareness regarding the dangers of smoking amongst youth, the station initiated an on-air and on-ground activity titled ‘Dhum Iddiya' (Do you have Guts) where the team challenged smokers against smoking and advised them against it. A dummy in the shape of a huge cigarette was carried as a dead body across various parts of the city with high footfalls to create strong visual impact.

Bangaloreans participated in this drive with complete enthusiasm. Many youths came forward and stubbed their cigarettes and took an oath to never smoke again and spread the awareness against tobacco consumption. People were encouraged to join and support their opposition against tobacco consumption by signing on a BIG BANNER. An OB van, carrying BIG FM RJs gave live updates of the on-ground activity. Starting 29th May, a Yamraj character on-air made listeners aware of the ills of tobacco and gave interesting alternates to smoking!! The character also stressed on the various things that could be bought by saving on the cost of cigarettes. Bytes of prominent citizens and cancer patients (suffering due to tobacco consumption), was aired to gather greater appeal on the subject and provide a better perspective.

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