Cholamandalam DBS Finance, a joint venture between the Rs. 9582 crore Murugappa Group and DBS Bank of Singapore announced the launch of CholaDBS Direct, an online investment portal aimed at retail investors and traders. The portal, www.choladbsdirect.com, is a financial gateway for first time as well as regular investors, helping them invest safely and securely across a wide variety of financial instruments online. The portal will initially also host most of the in house research that has been hitherto available to High Net worth Individuals (HNI) clients of the firm.

CholaDBS Direct trading platform offers a very user friendly interface for both active traders as well as investors. Cholamandalam DBS will also be looking at partnering with banks and other financial institutions to offer their customer base a range of white labeled retail products including personal loans and online broking through www.choladbsdirect.com.

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