Vertical local search platform Yulop launches City Events  (http://cityevents.yulop.com/) an online events platform focused on the city of Bangalore.  This aims to provide in-depth event information on present and future events to the citizens of Bangalore. Currently over 500 events are updated per week, all of which are geo-tagged on a map such that a user can easily locate where the event is being held.Moving forward the event platform will also provide the event organizers the functionality of uploading video and photo content, apart from selling tickets on the site. This is a part of Yulop's unique Vertical integration local search strategy where they plan to provide in-depth local information in one city, and then move to other cities rather than launching several cities in one go. At over 60,000 geo-coded listings in the city of Bangalore, Yulop has the maximum number of geo-coded listings for any city in India. This translates into a big opportunity to provide Location based services on the web and the mobile, part of Yulop's plans moving forward.

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