Contests2win.com launched customised contests for the Kolkata Knight Riders website. Kolkataknightriders.com has created an online destination for fans to get their daily dose of IPL action while interacting with KKR. The contest section is powered by Contest2win.com where-in their contest engines (such as Quizzes, Hangman's, Twisters) are used to test user's on their KKR knowledge quotient.
The idea is to allow users to have fun and interact with Kolkata Knight Riders. Be it the team players or even fictional elements of KKR such as ‘Hoog Lee' and ‘The 12th Man'. The adaptability of these Contests2Win engines to content across genres has enabled KKR to launch with customized contests. With McCullum emerging as a star player for the team, within a day of the first match KKR fans could play a customized Brendon McCullum Quiz. These engines are so flexible that they have seamlessly plugged into the loyalty program of kolkataknightriders.com. Users can play, collect points over a period of time and highest scorers will be eligible to win big!
While there are 6 Contests2win-KKR contests live on the team's site currently, around 5 more contests are in the pipeline. Contests2win will soon look at updating a new KKR contest on the site every day (including video based contests). This bouquet of contests will be served to users in innovative contesting platforms. Contests2win's web 2.0 version has developed interactive engines across popular formats. These engines allow for image and video based content making the conventional online quiz more involving and fun for the user to play. Not limiting themselves to quizzes alone, the C2W contests range includes hangmans, polls, face-offs, rate-me's and crosswords. Kolkataknightriders.com has adopted these c2w engines to elevate the contesting experience for users on their site.
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