InfoPrint Solutions, a joint venture between IBM and Ricoh, has launched a suite of TransPromo solutions which will enable marketers to create transactional documents with added incremental value and significant response rate, through combining the latest in output and personalization technology with their existing IT infrastructure. This comprises InfoPrint's AFP-enhanced InfoPrint 5000, InfoPrint ProcessDirector (IPPD), campaign management software from partner Prinova alongside other best-of-breed software offerings from Mapping, StreamServe and Exstream. This marries InfoPrint's strengths in document production, color and system integration with supporting software and design and engineering services.

The TransPromo suite is accompanied by the launch of the InfoPrint TransPromo Consulting Practice. The Practice offers customers the professional services required to enable the transition to a true TransPromo environment and consulting to ensure its ongoing success. TransPromo transforms printed transactional documents such as statements into high-value communications by incorporating relevant personalized marketing content to promote products, services, and ultimately, brand loyalty. It also presents a growing market opportunity for marketers, with industry analysts InfoTrends predicting that such output will grow from 1.6 billion pieces in 2006, to 21.7 billion in 2010, a huge growth rate of 91 percent.

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