Airtel announced unprecedented tariff reductions on STD and Roaming services for its over 62 million customers. Airtel has reduced its STD rates dramatically to Re 1.50/ minute from the earlier Re 2.65/ minute, benefiting all Airtel customers who make long distance calls. The new tariffs will be effective from April 30, 2008. Airtel has also redefined the roaming regime in the country. Airtel customers will now be able to receive a call while roaming at Re 1/minute, as compared to Re. 1.75/minute at present. Further, while roaming, Airtel customers can make an outgoing local call at Re.1/minute and an STD call at Re 1.50/minute. This will help create an India without boundaries, making communication with loved ones easier and more affordable.

This revised tariff further reinforces Airtel's commitment to make mobile telephony more affordable. The 700-million strong rural market in India is the biggest single market in the world and Airtel is rapidly expanding its footprint in the rural areas of the country. It has already connected over 3.2-lakh villages and plans to reach 5 lakh by 2010. This rapid roll out is witnessing a large number of customers joining Airtel's network from the rural areas of the country. Therefore, these tariff initiatives will help catalyze efforts to make telephony more affordable for all customers across the country and further reinforce Airtel as the industry leader in both affordability and availability. Data shows that Airtel remains committed to ensuring that communication continues to help facilitate cultural, social and commercial exchanges to the benefit of its customers. The reduced call tariffs will be a welcome relief to the increasing number of people who are taking up educational, professional or commerce opportunities in different parts of the country. Bridging distances, the revised call tariffs will empower Airtel customers to talk more at an affordable cost.

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