Hyundai Motor India organized a Mileage Challenge Rally 2008 exclusively for the Indian automobile media. The event was flagged from the Heritage Village in Manesar on the outskirts of Delhi on the morning of 24th April, 2008. The Mileage Challenge Rally that witnessed a total participation of 30 journalists from Delhi, Mumbai and Pune was organized to promote fuel efficient driving techniques and also an opportunity to find out what Hyundai cars are capable of. Culminating in a competitive drive, using Hyundai Verna (diesel and petrol) models, participants were ranked  not for speed, but for getting the most mileage per litre of fuel from their vehicles. The average overall mileage that the Verna diesel variant yielded was 33.57 km. per litre (kpl), while the petrol model came up with an impressive average of 25.88 kpl. The overall mileage was the average of all the cars in each category.

Driving a Hyundai Verna diesel model, Bob Rupani and Nekzad Engineer of Auto India emerged the winners of this category achieving a mileage of 42.46 kpl while Manish Sarser and Ashley Baxter of Autocar India pulled off 40.5 kmpl for the first runner-up position and the team of Amit Chhangani and Rohit Paradkar from Car India clocked a mileage of 39.5 kpl to be declared the second runner- up for this category. The teams driving the Hyundai Verna petrol variant had Dileep Desai and Vikram Gour of Zigwheels.com (of The Times of India Group) attain a mileage of 30.1 kmpl to win this category while veteran journalists Bijoy Y Kumar and Srinivas Krishnan of Business Standard Motoring accomplished 28.04 kmpl to finish second and Ashish Jha of Carwale.com and Suresh Narayan of Auto Bild India, together attained an average of 27.4 kmpl to finish in the third position.

Driving the Verna diesel and petrol models, the 30 participating journalists comprising of both print and TV drove almost 120 kms from Manesar on NH-08 towards Jaipur and back. Each publication had formed a team of two members to compete in this event and before the event started they were all briefed on the techniques of fuel efficient driving.

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