Search Engine Marketing

It is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Affiliate Marketing

An affiliate program is an advertising / sales model in which a web publisher markets, via their web site(s), a given product, such as software or books, on behalf of another company. The web publisher is reimbursed a percentage of all sales sold via their affiliate link. Reimbursement rates can vary from 1-2% and upward. One of the largest affiliate programs, Amazon.com, provides affiliates with 5-15% of the proceeds of all goods sold via their affiliate program. Affiliate programs may also be constructed with multiple tiers. A two-tier affiliate program reimburses webmaster for goods sold directly via their web site, plus a percentage of all goods sold by other affiliates who have joined the program via a link on the primary publishers' site. Some affiliate programs may have up to five or six tiers.

Email marketing

It is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

* Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

* Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.

* Adding advertisements in emails sent by other companies to their customers.

* Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email are examples of it)

Display Advertising

It's a type of advertising that may, and most frequently does, contain graphic information beyond text such as banners, pop-unders, pop-ups, rich media banners, interstitials, floating banners etc.

Display advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media that might include audio and video elements. Flash is the preferred format for interactive ads on the internet.

Display ads do not have to be rich in images, audio or video.

Contextual Advertising

Contextual advertising is an extension of search advertising. Just as users can search for keywords on Google, Yahoo, MSN or any search engine and see ads related to those keywords, visitors to content network sites can see ads related specifically to the content they are viewing on a web page.

Behavioral Advertising

Behavioral advertising uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.

Of course this is not all of it, for more do visit www.businessgyan.com......

Compiled for Businessgyan by Mr.Raghuveer Singh of Naturalsearch. He can be reached at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it \n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it "

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