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Pressmart Forges Alliance with American Magazine |
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Written by News watch
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Saturday, 05 April 2008 |
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Pressmart Media and Curtis Circulation enters into strategic alliance
that shall provide Pressmart an opportunity to introduce Pressmart's
advanced e-publishing solution to top 1200 magazines in North
America which include top names such as Elle, Newsweek and Forbes.
Pressmart Media has forged alliance with the $1.5 billion
American Magazine distribution major Curtis Circulation Co.
This alliance opens a big e-publishing business opportunity for Pressmart and
will add significant strength in its US magazine digital publishing
market expansion initiatives with access to Curtis Network of 1200 Magazines
which include top names like Elle,
Forbes and Newsweek plus other leading titles in the region.
Under the agreement,
Pressmart and Curtis together will introduce iMags service and target
new e-publishing business opportunities in America that combine Pressmart
industry-leading e-publishing solutions with Curtis distribution infrastructure
and vast magazine portfolio. This alliance presents a major push for
Pressmart's growth momentum in the Global ePublishing Market. In the domestic
market, Pressmart has achieved a substantial share of the ePublishing market
share with close to 70% of the newspapers that have an eEdition being served by
Pressmart. In addition to the new growth in Asia and Europe, Pressmart is
experiencing key successes and significant growth in existing sales operations
in the US
and Middle East Markets. The expertise and growing popularity of Pressmart
e-Publishing solution among publishers will help Pressmart become a significant
force in these important markets.
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