Airtel announced the appointment of Madison Media, Sri Lanka as its Media AOR in Sri Lanka. Madison Media is the AOR for Airtel in India and also the AOR for other Bharti group companies like Bharti AXA Life Insurance, Bharti AXA Mutual Fund, Bharti DTH and Bharti Retail. Airtel evaluated only 2 agencies in Sri Lanka - Mindshare and Madison and chose Madison after hearing presentations from both in Sri Lanka 3 weeks ago. Last week, Madison Media won a Valuable Partner Award from Airtel, in the Category of Marketing Support from among 5 contestants.

Airtel, rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007, was awarded last year, the license to provide 2G and 3G mobile services in Sri Lanka. The company recently announced its commitment to invest approximately USD 200 million in setting up and expanding its operation in the country over the next five years. Madison Media is a part of Madison World, which also has specialist Units in Creative, Outdoor, PR, Retail, Rural, Entertainment, Mobile and Sports, employing over 500 Communication professionals.

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