BIG 92.7 FM announces an exclusive association with none other than the young music legend ‘Sonu Niigaam' for his latest single ‘Punjabi Please'. It is an exclusive pulsating single composed and sung by Sonu Niigaam and BIG FM has entered into a joint partnership with the artist to exclusively market this song. This song, will see an Artist and a Radio Station coming together to launch a music single for the first time on Radio! Punjabi Please will premier across the Stations in the North, East and West in addition to the Bangalore Station of BIG 92.7 FM, on March 3, 2008.

Company has a Multi media ad Multi phased marketing plan for this music single in order to create unprecedented buzz around it. Part of Phase II of the offering from the Radio Station and its in endeavor to live its brand philosophy of Life Banao, the Station is outing together an exciting interactive contest ‘Sing with Sonu', wherein 5 lucky singers from across the country will get the lifetime opportunity to sing with Sonu Niigaam Live during a 5 city tour comprising Mumbai, Delhi, Bangalore, Kolkata and Chandigarh. BIG FM holds exclusive rights for song play outs including digital rights and physical unit sales. The Company will also be involved in the making of ‘Punjabi Please' music video along with promoting the single in the form of mobile ring-tones and digital downloads. Play outs of the song will be on high rotation for great on-air impact, accompanied by interesting on-air specials.

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