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The
responsibilities of new age Indian CFOs Inc has gone up substantially in
today's modern Indian business environment in comparison to what was demanded
traditionally.
Indian companies in particular
that have grown global in their market presence and have the challenges of
handling multitude of cultures, laws, compliance requirements and business
practices. A home grown CFO needs to have a short learning curve on several of
these issues and has to perform on par and better than his global counterparts
in competing organizations. The CFO meet focused on various aspects of the
Entrepreneurial CFO, namely ‘Beyond Control and Compliance', ‘Succeeding in a
Global Environment' & ‘Nurturing Talent‘.
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Mr Mittal defined
entrepreneurship as taking daily decisions with risks, inspite of not having
all the information to take that decision.
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Here are excerpts from Mr. Som Mittal's address.
Som Mittal, who is slated to be
the next head of NASSCOM started his keynote address by stating that today's
CFO is no longer a backend boy. He is a key strategist who decides many
aspects of business policy including cost management. Whether at a small,
mid-sized or large business, the role of the CFO in corporate India has
changed considerably in recent years. It is no longer good enough to simply be
the smartest number cruncher in the world. The CFO today has to be accountable
for more than just accounting. The CFO is quickly becoming the person upon whom
many boards now depend for answers. Although CEOs are still firmly piloting the
ship, most of their orders of late seem to be landing on the CFOs desk. Few
business roles have changed as dramatically during the last generation as that
of the CFO. The CFO is today more of a business partner with the CEO, closely
involved in designing and overseeing strategy, operations, and performance.
Mr Mittal spoke at length
on the changing role of CFO. Mr Mittal defined entrepreneurship as taking daily
decisions with risks, inspite of not having all the information to take that
decision. To many people, the term ‘entrepreneurial CFO' seems oxymoronic, but
is infact a truth of modern India.
Conventionally, the CFO was a number crunching individual, who had no emotion
and was only bothered about the bottomline. He was supposedly the Dr No of the
organization. Today's CFO plays many more roles such as stewardship, operator
and strategic catalyst. Traditional financial tools may not be enough for
today's CFO to fulfill his role in the company.
With the advent of
globalization in India,
Mr Mittal felt that we have a huge opportunity in our hands, which the young
people should utilize. Dramatic changes are occurring every instant, and we are
seeing opportunities that we have never dreamt of. Mr Mittal advised that
although the opportunities we have are huge, the cost to delay decisions have
been high.
Traditionally a product is
manufactured in a factory, but now the business model is a concept, and the
idea of a factory does not exist anymore. The IT revolution to the business
model, has added new pressure to the role of a CFO.
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Today's CFO plays many more roles such as
stewardship, operator and strategic catalyst.
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Mr Mittal also noted that
our aspirations have changed. Some time ago, NASSCOM had declared that most
companies world over have made India
their preferred destination. Now Indian companies are going global and we are
no longer talking about the next budget of Finance Minister Chidambaram. Gone
are the days when businesses used to wait for the Indian budget to happen. We
talk about new markets and in such a scenario the CFO has to mitigate the risks
involved and encourage innovation.
The CFO also has to ensure
that the value system of the company remains intact, although the charter may
change. The CFO has to be flexible in his mindset and spot the opportunities
available. Mr Mittal believes that the financing role has changed by leaps and
bounds. Earlier it was hard for a CFO to get funds, but today banks are running
after the CFO with loan proposals. Therefore the CFO of today, has the
resources to acquire money unlike the yesteryears.
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The modern CFO has to be good at networking and
should attend CFO forums to exchange ideas.
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The modern CFO runs
treasury operations and is in charge of making investments as well. The CFO
also ensures that the company invests in non core business. The role of the CFO
is getting redefined and many CFO's in the country handle tasks such as
compliance to SOX regulations. Legal responsibilities and compliance monitoring
in key areas such as contract law, employment law and company and securities
law have also traditionally been grouped with the CFO. Since today's market is
very fickle minded, the CFO has to take decisions by balancing both long term
and quarterly goals.
Today's CFO faces newer
pressures than ever before and he has to look out for nuances that he is not
used to. The impact of technology has changed the role of the CFO, especially
in terms of data analysis. Mr Mittal made a powerful statement; when he stated
that the power is not in the data but in the analysis of data.
In terms of the skills a
CFO should possess, Mr Mittal said that a CFO has to be the conscience keeper
of the company. A CFO should not isolate himself, but should make all decisions
inclusive. A CFO should ideally have knowledge of the industry, infact he
should go down into the trenches with the employees and learn the business by
dirtying his hands. In terms of a CFO‘s behavioral aspect, Mr Mittal stated
that he should no longer be introverted or conservative. He should be open to
criticism and encourage open dialogue in the organization.
The
modern CFO has to be good at networking and should attend CFO forums to
exchange ideas. Traditionally only the marketing person did the wining and
dining of clients, but now the CFO has to do the same. The CFO could also train
the business development folks and board members on financial matters, so that
there are fewer escalations to the finance department. The CFO must be an agent
of change to help challenge the status quo, to understand trends, to be
questioning the business model, and to help move the organization forward. A
CFO should never be too content with today's success. What about tomorrow?
Som
Mittal ended his candid speech with inspiring thoughts on how it's the
responsibility of every CFO to develop the people in the company. The modern
CFO has to have the mindset of an entrepreneur and will be able to successfully
support the CEO & CTO in running the organization effectively and
successfully. These trends have been gathering pace and non-finance executives
are now accustomed to this newly empowered CFO. They are recognizing that, the
finance function can and should play a significant role in evaluating new
opportunities, providing organization information and collaborating with other
functions to achieve deliberate goals.
The conventional
transaction processing and core number crunching is still going to be a
component of the CFO role but the time spent on this aspect of the job will
continue to decline as further improvements and enhancements are made to the
systems and processes. At the end of the day, the CFO is a team member first,
serving as a bridge between business line units, management, the board and
stake holders. The old-school days of simply being a glorified bookkeeper are,
long gone.
Mr. Som Mittal was
speaking at the CFO Meet on the theme ‘Being an Entrepreneurial CFO',
organized by the Confederation of Indian Industry (CII), Karnataka
Compiled by Rajiv Mathew who
is a dreamer willing to tear down walls, build bridges, and light fires to
make his dreams come true. He has a bit of that "vision thing" and
is not afraid to start from the beginning.
Issue BG82 Jan 08
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Creating Employee Delight
From frustration to delight....
Making companies “Venture Ready”
Speaking a new language
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