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McAfee's new secure web platform "ScanAlert" steers millions of consumers to the secure Internet. ScanAlert is the creator of the HACKER SAFE web site security certification service. It audits and certifies the security of more than 100,000 Web sites, and the HACKER SAFE security trust mark is displayed on over 60% of companies featured in the Internet Retailer Top 500 list.
McAfee announced that it is making the Internet safer for all users by completing the acquisition of privately held ScanAlert, Inc. ScanAlert is the creator of the HACKER SAFE web site security certification service, which protects over 50 million e-commerce transactions per month and proactively advises consumers about which sites are safe for shopping. The ScanAlert technology will be integrated into McAfee's award-winning safe search and surf technology, SiteAdvisor®, which just reached a significant milestone of its own: It has been downloaded more than 100 million times by consumers who request SiteAdvisor's Web site ratings more than a billion times each day. This robust Web security platform perfectly complements McAfee's secure PC platform, collectively making the Internet safer for consumers worldwide.
Extending its comprehensive layers of protection to the world of online business, McAfee certifies e-commerce sites only after they have undergone a comprehensive security audit, which includes scanning each site for vulnerabilities, identifying security fixes for those problems, and ensuring that they have been fixed. After each site has been certified as HACKER SAFE, it maintains that certification only by passing daily scans. By boosting consumer confidence through these rigorous and on going security audits, ScanAlert clients enjoy, on average, improved sales c on version rates of 14%.
ScanAlert currently audits and certifies the security of more than 100,000 Web sites, and the HACKER SAFE security trust mark is displayed on over 60% of companies featured in the Internet Retailer Top 500 list. Clients include American Red Cross, GUESS?, INC, PETCO Animal Supplies, Spencer Gifts, and Warner Brothers. McAfee, Inc. purchased the HACKER SAFE web site security certification service for approximately $51 million in cash up front and with an earn-out of up to an additional $24 million if certain performance targets are met.
Complementing the HACKER SAFE certification service is McAfee® SiteAdvisor, which has been downloaded more than 100 million times in just two years after its beta-stage launch. McAfee SiteAdvisor has tested 95% of the trafficked Web, and displays easy-to-understand green, yellow and red safety ratings to guide consumers to safe sites and away from risky sites, which deliver malware, contain browser exploits, display aggressive pop-up ads, try to scam a user or send multiple spammy emails. The SiteAdvisor safe search technology also includes browser-based anti-phishing protection to shield consumers from sites designed to steal personal information . Tested Web sites that are found to be risky can address the issues McAfee found, earning a new "green" rating, and therefore benefit from increased traffic by consumers who only visit SiteAdvisor rated safe sites.
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