United Spirits introduces premium single malts The Dalmore and Jura with the W&M range of blended scotches. Company marks entry into the super premium spirits segment.

United Spirits, the flagship company of the Dr. Vijay Mallya-owned UB Group, launched The Dalmore and Jura single malts and the W&M range of blended Scotches. The company also plans to soon introduce the rare and prestige range of the Whyte and Mackay brands, in the Indian market. The launch of this carefully selected basket of brands marks USL's entry into the super premium segment of Scotch whisky in India.

Whyte & Mackay, the fourth largest Scotch whisky producer in the world, has a significant global Scotch market share of 8%. With its acquisition, USL has not only narrowed the gap to become the second largest spirits company in the world, but also marked its entry into the super premium spirits market in India. Jura Single Malt, one of fastest growing premium single malt whiskies in the world, is produced in a 180-year-old distillery on the Isle of Jura, a 7-mile wide and 30-mile long tiny island off The Islay in Scotland. The tiny island, rich in history, myths and superstitions, is inhabited by 5,000 deer and 180 people and boasts of only one shop, one pub, and a bank that comes only once a week.

The entry for USL into the Indian super premium liquor market is very well timed. In India, scotch whisky has been growing at an astounding rate of close to (40%) per annum. With the economy booming and with changing lifestyles, a significant section of the Indian population is keen to experience premium brands across product categories. The desire to consume premium whisky and the consequent change in the drinking habits is a reflection of the same premiumization trend. USL strongly believes that the Whyte and Mackay brands will catapult it to create stronger and better engagements with the aspiring ambassadors of style and good taste.

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