TOTAL Hypermarket & mall announced its unique initiative called ‘Ladies Day Out'. Every Tuesday and Thursday of the week, women will be ferried to & from TOTAL - Madiwala & Mysore Road for free. The initiative kick starts on Thursday, 10th Jan 2008. The ‘Ladies Day Out' initiative provides women with an opportunity to meet and interact with experts on Child psychology, Women's health, Beauty, Cookery, Waste Management etc. Also, they can enjoy the experience of shopping for products such as fresh fruits & vegetables, fresh fish, meat & poultry, staples & groceries, bakery products etc. at wholesale prices.

The  ‘Ladies Day Out' special buses will ply on 6 different routes to bring ladies to TOTAL, 3 each for the outlet in Madiwala & Mysore Road. Pick-ups are scheduled for 10:30AM and subsequently at 12:30PM and the drop-backs are scheduled at 1:30PM and subsequently at 3:30PM. Pick-ups will commence from Koramangala-Ejipura junction, HSR Layout & Jayanagar, to reach TOTAL - Madiwala and from Vijayanagar, Rajarajeshwari Nagar & Girinagar, to reach TOTAL - Mysore Road. The drive back will take everyone to their commencement points. The bus stops on each of the routes can be identified with a TOTAL ‘Ladies Day Out' banner. The buses can be identified with TOTAL ‘Ladies Day Out' banners put on them.

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