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Jan 04 2008
ESPN STAR Sports Acquires Mobile Rights for India’s Cricket Tour of Australia PDF Print E-mail
Written by News watch   
Friday, 04 January 2008

ESPN STAR Sports announced the acquisition of the mobile rights of the ongoing India's tour of Australia featuring 4 Test matches, 15 ODIs & a Twenty20 International from Cricket Australia. This is the first time that a comprehensive range of mobile content from cricket played in Australia will be made available on Mobile to the cricket loving fans of the country. The mobile packages will be exclusively available on Mobile ESPN / STAR Sports Mobile.

Under the terms of the agreement with Cricket Australia, Mobile ESPN/ STAR Sports Mobile will provide a multitude of video clips, wall papers, animations as mobile downloads. The video clips will contain highlights of key innings, fall of wickets, key wicket haul et al. The wall papers & animation will capture key moments of the match and revolve around the star players. Mobile ESPN/ STAR Sports Mobile services are currently available on all the leading telcom in India including Airtel, Vodafone, Idea, BSNL and Airtel.

Mobile ESPN & STAR Sports Mobile will aggregate an India in Australia zone on the WAP portal (wap.mobilespn.in) which can be accessed by the GPRS users of leading telcos in India including Airtel, Vodaphone, Idea, BSNL and Aircel. Mobile ESPN & STAR Sports Mobile have created special Cricket video packs for users. Mobile Users can download unlimited video content for the test series at a rental of Rs.99 from the zone or pay per download. Easy to access, Mobile ESPN & STAR Sports Mobile services can be availed by dialing 505-ESPN (3776) on the phone or by sending an SMS to (ESPN) 53776, which is ESPN's short code nationally. The GPRS user can access the services on wap.mobilespn.in.


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