Living upto its brand-line Suno Sunao, Life Banao! BIG 92.7 FM in association with Hyundai Motors' newly launched i10 is hosting the ultimate endurance test, aptly christened - Chipak Ke Jeeto. The contest Chipak Ke Jeeto, a one of its kind challenge, allows the contestant who remains touching the swanky new Hyundai i10 for the longest period, to grab the keys and drive the machine home! Chipak Ke Jeeto conceptualized and presented by BIG 92.7 FM, will be held simultaneously across five major cities of Delhi , Bangalore , Mumbai, Hyderabad and Kolkata.

Besides enthusing listeners to participate in the glam event, BIG 92.7 FM will up the fun quotient on air by bringing in interesting live updates from the venue of the contest and a tête-à-tête with the participants vying with each other to own the machine.  With witty takes and pep talks from the RJs, BIG 92.7 FM will be ensuring highest participation and connect with its listeners throughout this exciting competition.

The call for entries has started from December 13, 2007 in Delhi and Bangalore followed by Mumbai, Hyderabad and Kolkata. To register for the contest, users are required to call the IVR Number 5055454 through GSM phones or 51234927 through Reliance phones and simply register for the contest. To be eligible, entries should reach on or before December 25, 2007 and will be followed by medical tests and counseling sessions, before the short-listed finalists are announced. The finalists will then compete with each other to win the car from January 11, 2008 across all 5 locations. ‘Chipak ke Jeeto' will also have a host of celebrities visit the location and root for the participants.

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