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Nov 27 2007
Hitachi to Enhance Focus on High-End LCD Space With Ultra Thin Panels PDF Print E-mail
Written by News watch   
Tuesday, 27 November 2007
Hitachi showcases the soon to be launched Ultra Thin LCD Series. Hitachi's growth strategy to hinge on tapping high-end market and penetration of tier 2 cities. Targets 10% of the LCD market and 20% of the plasma market by 2008; allocates Rs 15 crore towards A&P for plasma and LCD televisions. Hitachi Ultra Thin LCD Series is more than 70% slimmer than existing LCD televisions; range to be available in India by the first quarter of 2008. Hitachi's Ultra Thin technical marvel incorporates multiple innovations - world's slimmest LCD panels; available in multiple colours; lightweight body; portability; 360 degrees aesthetic appeal and energy efficiency.

Hitachi Home Electronics Asia announced it would enhance focus on the Indian high-end LCD market with its next-generation super slim LCD televisions. The Hitachi Ultra Thin Series of LCD televisions will be available in India by the first quarter of 2008. It shall be the slimmest LCD panel, just 35 mm slim across the entire panel, is designed for the affluent and discerning who seek luxury. Hitachi also announced the introduction of its cutting edge Full HD (high definition) range of plasma and LCD televisions in India.

The Hitachi Ultra Thin LCD Series explodes many myths relating to televisions. To begin with, large screen televisions need not have a permanent location. The Ultra Thin Series offers "Freedom of placement". With the monitor and the media station in the Ultra Thin LCD Series being separated, the use of the optional wireless unit provides customers with a range of options for placement at home, as well as ease in connecting with other consumer electronic equipments. This "Freedom of placement" is reinforced by the lightweight body of the Ultra Thin Series - the 32 inch Ultra Thin LCD weighing just about 10.9 kilos - which makes it easy to carry. Secondly, the Ultra Thin Series looks just as sleek and elegant from the back as it does from the front, a 360 degree aesthetic appeal. This explodes the myth that a television should necessarily be placed against a wall. Finally, the 32-inch model has four colour variations " black, red, white and blue" which is a departure from conventional flat panel displays. 

While the Ultra Thin LCD Series will be launched in the first quarter of 2008, Hitachi's Full HD range of both LCD and plasma televisions are now available in India. With High Definition broadcast expected to come soon to the country, Hitachi's range of HD and Full HD plasma and LCD televisions will help consumers derive the best possible audio-visual experience. With Full HD, Hitachi now offers twice the resolution of conventional High Definition video. Full HD helps make large screen plasma and LCD televisions deliver smooth images right down to the minutest detail. Hitachi's Full HD range comprises a 50" plasma television, a 42" LCD television and 37" LCD television. A 60" plasma television will be added to the range at the end of the year.

 






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