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Hitachi
showcases the soon to be launched Ultra Thin LCD Series. Hitachi's growth
strategy to hinge on tapping high-end market and penetration of tier 2 cities.
Targets 10% of the LCD market and 20% of the plasma market by 2008; allocates
Rs 15 crore towards A&P for plasma and LCD televisions. Hitachi Ultra Thin LCD Series is more than
70% slimmer than existing LCD televisions; range to be available in India by
the first quarter of 2008. Hitachi's Ultra Thin technical marvel incorporates
multiple innovations - world's slimmest LCD panels; available in multiple
colours; lightweight body; portability; 360 degrees aesthetic appeal and energy
efficiency.
Hitachi Home Electronics Asia announced it would enhance
focus on the Indian high-end LCD market with its next-generation super slim LCD
televisions. The Hitachi Ultra Thin Series of LCD televisions will be available
in India by the first quarter of 2008. It shall be the slimmest LCD panel, just
35 mm slim across the entire panel, is designed for the affluent and discerning
who seek luxury. Hitachi also announced the introduction of its cutting edge
Full HD (high definition) range of plasma and LCD televisions in India.
The Hitachi Ultra Thin LCD Series explodes many myths
relating to televisions. To begin with, large screen televisions need not have
a permanent location. The Ultra Thin Series offers "Freedom of placement". With
the monitor and the media station in the Ultra Thin LCD Series being separated,
the use of the optional wireless unit provides customers with a range of
options for placement at home, as well as ease in connecting with other
consumer electronic equipments. This "Freedom of placement" is reinforced by
the lightweight body of the Ultra Thin Series - the 32 inch Ultra Thin LCD
weighing just about 10.9 kilos - which makes it easy to carry. Secondly, the
Ultra Thin Series looks just as sleek and elegant from the back as it does from
the front, a 360 degree aesthetic appeal. This explodes the myth that a
television should necessarily be placed against a wall. Finally, the 32-inch
model has four colour variations " black, red, white and blue" which is a
departure from conventional flat panel displays.
While the Ultra Thin LCD Series will be launched
in the first quarter of 2008, Hitachi's Full HD range of both LCD and plasma
televisions are now available in India. With High Definition broadcast expected
to come soon to the country, Hitachi's range of HD and Full HD plasma and LCD
televisions will help consumers derive the best possible audio-visual
experience. With Full HD, Hitachi now offers twice the resolution of
conventional High Definition video. Full HD helps make large screen plasma and
LCD televisions deliver smooth images right down to the minutest detail.
Hitachi's Full HD range comprises a 50" plasma television, a 42" LCD television
and 37" LCD television. A 60" plasma television will be added to the range at
the end of the year.
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