ACK Media announced the launch of the company and its acquisition of some of India 's most-loved brands - Amar Chitra Katha & Tinkle Magazine from India Book House (IBH). The new company will launch with five offerings including Amar Chitra Katha Illustrated Classics, the Tinkle family of Magazines, The ACK Online Store, TinkleOnline.com and a set of Proprietary Characters.

The company will focus on developing original content and products and making them available in multiple formats including print, DVDs, online services, games, TV and film. In the initial phase the focus of the company is threefold: first, it will increase the availability of print and digital products in 500+ retail stores that already carry ACK Media offerings; second, it will introduce new online services including an online store for the Indian diaspora as well as innovative destination sites; finally, the third element of the strategy is to license and co-develop proprietary content for films, TV, mobile and other emerging formats. Anant Pai remains the Editor Emeritus and Chief Story Teller for ACK Media whilst Samir Patil who is one of the co-founders, will take on as CEO.

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