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NASSCOM
identifies 'Top 15 Exciting Emerging Companies to Work for' in IT-BPO sector in
India. Survey looks at HR practices to benchmark the Top 15 Exciting Emerging
Companies to work for, in India. A first of its kind of survey analyzing small
and medium sized IT-BPO companies as workplaces.
NASSCOM released findings of a survey conducted to identify
'Top 15 Exciting Emerging Companies to Work for' in IT-BPO sector in India.
This is a first such survey by NASSCOM, and also the first of its kind across
any industry by far, for the emerging companies segment specifically. The
survey was conducted in partnership with Grow Talent, a strategic HR
consultancy firm. The objective of this survey was to identify the best small
and medium sized IT-BPO companies to work for, within the Rs.250 crore and
below annual turnover category, through a set of parameters that are
particularly relevant to them, therefore recognizing the fact that the dynamic
of this segment is quite different from the large companies.
The Exciting Emerging Companies' (EEC) survey threw light on
several best practices which at times may seem 'not that necessary' for a small
sized company but are vital for the future growth of the company. Using
practices ranging across a wide range of innovative parameters like Balanced
Score Card approach for Performance Appraisal to designing of Performance Grade
Cards, companies are looking at constantly adding to best practices which make
them more attractive for employees, often enhancing productivity
simultaneously.
Analysis of the top 15 companies reveals certain
distinguishing factors* that makes them an exciting emerging company:
- Training
& Development: This process was a key differentiator between the top 15 and
the other companies. While training was provided at all organizations, a
sophisticated approach to the process was missing. For example, an effective
training needs analysis must be conducted on the identified needs to arrive at
a priority list to determine an appropriate training calendar. Internal
training, the most cost-effective training delivery mechanism, can lead to
manifold losses, if formal trainer identification is not conducted. Training
feedback can add valuable insights to improve the program, but the time at
which feedback is sought is also crucial.
- Career
Management: This is not a solution to the challenge of attrition, but an
enabler to overcome the challenge. Most of companies featuring in the Top 15
list have formed a career planning and development mechanism, which typically
includes capturing employees' aspirations and creating individual career plans.
Integration between Career Planning, T&D and Performance Appraisal is
mandatory to realize complete benefits of any of the system.
- Constant
and effective communication is paramount for the success of any organization.
Communication may take multiple forms such as written or verbal, but the
authenticity and consistency of the information increases the engagement levels
in an organization and improves the fairness & equity quotient of the
organization.
-
Documentation, the blueprint of any process, was a key differentiator.
The presence of policy documents and other relevant documents in the above
companies made them high scores in HR processes segment. Ready access to
documents for the employee increases their understanding of the processes and
policies.
- Climate
surveys, benchmarking and recreational activities was another key
differentiator. The top 15 companies identified above not only conducted
climate surveys but also tracked the results to identify improvement areas and
initiated appropriate action; a follow-up on the action undertaken was also
done.
* The above list of differentiating factor is an indicative
and not exhaustive list. Many companies not featuring in the list also
undertake some or all of the above stated activities, but the differentiation
lies in the perceived value created by the above stated activities for the
employees
A 4-part tailor-made procedure was adopted for the EEC
survey ensuring that both the Employees' and the Employers' perspectives were
well reflected:
Online Employee Perception Survey- An on-line survey was
designed to tap the employees' perception of their respective organizations.
The on-line survey captures the employees' take on the Work Environment (WE),
Career Development (CD), Job Satisfaction (JS), Reward & Recognition
(R&R) and Fairness & Equity (F&E) as observed and practiced in their
organization. It reflects an employee's perception on the above parameters on
the Climate, Attitude and Satisfaction scale. An Employee Satisfaction Score
has been generated for each participating firm.
HR Diagnostic Study- A score for each participating company
was generated, following an in-depth exercise of meeting their Human Resource
personnel, understanding their HR systems and processes, validating their
content, studying documentation, comprehending their vision and listening to
their employees.
The Industry Panel run-through- The survey panel comprised
of NASSCOM's invitees and industry experts to ensure that no ambiguities were
creeping into the system and that there was no experience or expertise bias.
Analysis- The collated data was then calculated and analyzed
to arrive at the final list.
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