Gartner Inc, said that India is the fastest growing Business Intelligence (BI) Platforms market in Asia (including Japan), posting a growth of 35.6 percent in 2005-06. BI Platforms revenues in India grew from US$ 12.1 million in 2005 to reach US$ 16.4 million in 2006, with all leading vendors posting double-digit growth. In APAC (including Japan), the BI platforms market grew at 16 percent in 2005 to reach US $491.8 million in 2006, with Japan accounting for more than half the overall market. The overall BI market in India is at a nascent stage, with a huge up-tapped opportunity for vendors to capture. Chief Information Officers (CIOs) are increasingly required to invest in technologies that drive business transformation and strategic change.

Since India is currently in the implementation wave of business applications platforms like enterprise resource planning (ERP), customer relationship management (CRM), and supply chain management (SCM), the demand for business intelligence platforms will continue to rise.  In fact, Indian enterprises show a strong preference for products like database management systems or application servers with BI capabilities embedded into the application.

BI priorities in India vary both by the vertical and size of the enterprise. Selection of BI platforms is a key activity carried out by enterprises as part of their BI initiatives with a granular focus on the technical platform capabilities. While dashboards and score cards are the common requirements for a range of industries, the telecom and banking verticals are moving towards implementing sophisticated analytics for understanding customer churn and making credit risk assessments. Standardization, regulatory compliance and new laws like the Right to Information Act are also driving the growth of BI in India.

Vendors also see embedded products as the ideal platform for catering to the burgeoning small and medium sized organisations.  Several vendors in 2006 have been modifying or extending their product, pricing and partner strategies to reach this key group. Hosted BI through software as a service is one new approach that is being pioneered by a cluster of vendors. The top four vendors accounted for a majority of the Indian BI platforms market contributing to more than 72 percent of the overall revenues. SAP grew at an impressive 70.3 percent replacing Microsoft as the largest BI vendor in India, and relegating Business Objects to the 3rd position.

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