BIG 92.7 FM and ICICI Bank Credit Card have joins hands to offer a volley of Diwali surprises especially gift-wrapped for its listeners to make this year's festive shopping the BIGgest yet the most economical affair for them. Living up to its Suno Sunao, Life Banao! brand line, BIG 92.7 FM along with ICICI Bank Credit Card is proffering Maximum Celebration - Sabse BIG Diwali - that will shower discounts ranging from 9.27% to a whopping 92.7% on various product categories ranging from FMCG, Automobiles, Consumer Durables, Gadgets, Furnishings, Jewelry and Fashion Wear to name a few. The discounts, in the form of mCoupons and vouchers, shall be given out to the winners of interesting on-air sound games to be played with the listeners from 7 am to 9 pm beginning October 21 (Dussehra) till November 9 (Diwali). Listeners have to simply call the IVR number from their mobile/landline phones to participate (refer note below for details), or sms DIWALI to 55454 for details.

The Sabse BIG Diwali plan is a unique programming format has been exclusively designed to enable BIG 92.7 FM listeners grab attractive discounts and save hugely on their Diwali shopping. Each hour, will see the RJ pick a sound game from a range of options including Celebrity Ko Pehchaano, Count the Crackers and Yeh Kya Cheez Hai i.e. guess what sound it is. While 100 listeners shall get a chance to win discounts from 9.27 per cent onwards on the popular morning show. The BIG Chai, one lucky winner shall win the jackpot discount of 92.7 per cent. On all the shows throughout the day, till 9 pm, 50 listeners shall win these attractive discount coupons. In all, more than 10,000 discount coupons are waiting to be taken away by winners of these exciting contests throughout the 20 days of celebrations. The high decibel on-ground promotion of the blockbuster property Sabse BIG Diwali will be carried out a week prior to its on-air launch. The BIG 92.7 FM OB vans will make rounds of schools, colleges, malls, multiplexes, market places and railway stations and invite people to play the Pehchaan Kaun sound game.

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