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BT Agrees Three-Year Title Sponsorship For ‘BT Team Ellen’ |
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Written by News watch
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Saturday, 15 September 2007 |
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BT
signs three-year global agreement with the Offshore Challenges Sailing Team to
become title sponsor of ‘BT Team Ellen'. Ellen MacArthur becomes BT's Global
Ambassador for a better world. BT will be collaborating with Cisco on ‘BT Team
Ellen', underlining both companies' commitment to sustainable development.
BT announces three-year global agreement with the Offshore
Challenges Sailing Team to become title sponsor of ‘BT Team Ellen' - a new
sailing team headed up by legendary sailor, Ellen MacArthur. The agreement
includes the lead sponsorship of two boats in addition to Ellen becoming an
ambassador for BT's worldwide corporate social responsibility (CSR) program.
This new partnership is designed not just to win races, but also to raise
awareness of how enhanced communications and technology can help create a
better world.
‘BT Team Ellen' will bring together the
world-class sailors Ellen MacArthur (GBR), Sébastien Josse (FRA) and Nick
Moloney (AUS) alongside other sailing talent that is dedicated to success on
the water. These sailors will race a BT-sponsored boat in the IMOCA World Ocean
Racing Championship 2008/10 including Sébastien Josse's challenge for the solo
2008 Vendée Globe, and an Extreme 40 in the European Sailing Series 2007/08. BT
will be collaborating with Cisco on ‘BT Team Ellen', underlining both
companies' commitment to sustainable development.
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