Salesforce.com, and Google proclaims their strategic global alliance. They together introduce new product, Salesforce Group Edition featuring Google AdWords - for the first time delivering everything an organization needs to jump-start its customer growth in a single on-demand service.

Salesforce.com, and Google announced their strategic global alliance to help millions of businesses leverage the Internet to achieve success. The newest product resulting from this alliance, Salesforce Group Edition featuring Google AdWords, is a robust offering that combines the power of Salesforce on-demand CRM applications with the Google AdWords^TM platform to achieve integrated sales and marketing success. This joint solution provides businesses of all sizes with the same tools used by larger enterprises to successfully attract and retain customers.  As part of the alliance, salesforce.com would be the first on-demand company to resell the Google AdWords platform, acting as an official distribution channel for the Google AdWords product. The alliance is across 43 countries and encompasses distribution, technology and co-marketing efforts. Salesforce Group Edition featuring Google AdWords provides an integrated and effective solution that gives companies of all sizes all the tools they need to acquire new customers and grow their business. By encapsulating every element of the customer lifecycle - advertising, creating leads, closing business and retaining customers - in one solution, Salesforce Group Edition featuring Google AdWords enables any company to jump start their business by creating an online marketing and sales presence. 

Salesforce Group Edition featuring Google AdWords enables users to Advertise Online, Attract Prospects, Capture Leads, Acquire Customers, Analyze Growth and Mash-up Other Business Applications. In addition to these features, it also includes a custom designed user experience starting with an exclusive login page. Joint customers can go to the Google site at http://www.google.com/adwords/salesforce to login to their AdWords account and can access Salesforce directly at http://www.salesforce.com/google.  Another common thread that brought salesforce.com and Google together in their global alliance is their commitment to corporate philanthropy. In July of 2000, salesforce.com launched the Salesforce.com Foundation, which operates under the company's innovative 1/1/1 Model -- a commitment to deliver 1% Time, 1% Equity and 1% Product to nonprofit organizations and, most recently, to be "one" with the earth. 

Since its launch, the Salesforce.com Foundation has donated their product to more than 2,000 nonprofits. Similarly, Google has also given free online advertising to selected nonprofits through its Google Grants program, supporting more than 2,500 nonprofit organizations in 16 countries to date. The Salesforce.com Foundation and Google are now teaming up to donate the new Salesforce Group Edition featuring Google AdWords to each other's nonprofit grantees. These selected nonprofits would be able to gain access to the same integrated sales and marketing success that is available to the private sector at no cost. Salesforce Group Edition featuring Google AdWords would also be made available to additional nonprofits within the next quarter. It would be available in a five user edition for a special, 30 day promotional price of $600 per year, including a $50 AdWords credit. The $50 AdWords promotional credit is available to new AdWords advertisers in the US, Canada, and Mexico only. The list price of the solution is $1,200 per year. AppExchange applications may require an additional fee.

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