Kingston Technology Company, Inc., memory products manufacturer plans to extend its brand awareness to Tier 2 and Tier 3 cities and to make Kingston the most favorite memory brand in India. Among various other initiatives outlined for the year ahead, it is putting priority in making its products easily available across photo, music, mobile, lifestyle and IT retail outlets, across all key cities in India. 

Present in India since the July 2006, Kingston has implemented a number of channel friendly initiatives, such as India specific pricing and quick replacement and warranty support. Through such initiatives coupled with strong support from its loyal channel partners, Kingston has been quite successful in presenting excellent-quality memory products and customer services that meet the local market demands. It provides direct warranty service and RMA support program in India, plans to further expand and streamline its service infrastructure in the country. Currently, Kingston warranty service is available across 34 major locations in India. 

Rajesh Panicker, Country Manager, India, Kingston Technology told that they would continue to expand their channel footprint and focus on building a strong presence with the retail channel, which actually interacts and sells our memory products to the end users.

Kingston, as part of its larger game plan for 2007, shall launch various marketing campaigns for local market, such as regular channel product training programs, localized publicity and marketing materials, increased visibility at segment specific end user events, and innovative programs to educate end customers on the need to make informed decisions on memory purchases.

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