That organized retail is booming in India is evident from the figures. What was a Rs.5,000 crore industry in 1999 was estimated at Rs.30,000 crore in 2004 - making it one of India's fastest-growing sectors.

With malls, multiplexes and hypermarkets springing up all over the country, the consumer is exposed to a new shopping atmosphere and service ethic, and this has upped his expectations from shopping. Retail ambiences are getting upgraded and neighborhood kirana shops are fast becoming a thing of the past. The consumer is demanding (and getting) better aesthetics in his shopping environment. Nice looking retail environment is no longer perceived as expensive but as de rigueur.

And this trend, although it started in the metros, is fast fanning out to the ‘hinterlands'! Large format stores have been springing up in smaller towns like Amritsar, Bhubaneshwar, and Chandigarh. ‘Small towners' are increasingly savvy and flock to these organized retail outlets wanting an enhanced buying experience.

While today's consumers are well-read, well-travelled, and exposed to international trends, the retailers themselves face a dearth of knowledge of international retail trends and styles. Much as they might want to match (or even surpass) international standards, they simply do not have access to retail fixtures of international quality. This is where Featherlite steps in.

The catalyst tale of the revolution

Featherlite entered the Indian retail fixtures market when organized retail was not even a buzzword, about 8 yrs back. Its first client was the erstwhile ‘Woodside' retail outlet (now called Westside) on Commercial street. The Shop Fitting (Retail fixtures) division was officially launched 2 years ago. But now the company has gone one step further with its retail fixture showroom.

The first of its kind in Bangalore (or even India), this showroom located on Mysore Road, spans over 3000 sqft. Here, the products are not only on display, but are fitted out to reflect an authentic retail ambience. Retail fixtures are available in both wood & sheet metal. The showroom has retail fixtures for both the food business and non-food businesses (fashion, consumer durables etc). 

What the retailer gets at the Featherlite Shop Fitting Showroom are a wide range of options, products of international quality (Featherlite imports many of the racks and fittings from leading companies in Europe, the rest are manufactured in the integrated factory in the same premises - this ensures quality control and quick turn around times), ideas, and expert advice. Here, clients can actually test the fixtures before they buy.

With a time-tested installation crew at beck and call, Featherlite can simultaneous install these fixtures in multiple locations across the country. If you have the ambition to own an international quality retail chain, you now have a ‘one stop shop' for all your retail fixture and shop fitting needs. For more details write to us: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   or call: 080 - 6450 9200   

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