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Feb 14 2007
Boardroom Showbiz PDF Print E-mail
Written by Sharath Bhat   
Wednesday, 14 February 2007

If you're planning a multi-media presentation, take two aspirins
and call me in the morning. Or maybe you should read this article first.

Take a look at the figure 568,895,958,758,876,847. Guess what it is ? The number of burgers eaten at a McDonald's store in one day ? The secret code to a Swiss bank account ? The growing kangaroo population in Australia ? Is it the number of computers that were connected to the internet last week. I’m not sure of any of the answers, but let’s work on hypothesis for a moment and assume that 568,895,958,758,876,847 people were connected to the internet last week. That’s a lot of people you can reach from your keyboard, without a spiraling media burn that runs your budgets out of breath.

That’s a thought.

Going by the principle of techsorption - the rate at which companies are absorbing new technology platforms, we will soon have a clear divide between organizations that choose to invest in emerging technologies and organizations that wait to be touched by the ripple effect.

Today, technology combines with skill and expertise to give companies the kind of corporate makeovers that could set the stage for visibility in world markets. Spinning off mergers, partnerships and a global commune that does business at the speed of thought. What we’re seeing today is an extremely high plane of convergence in terms of image, voice, media and formats. Giving digital artists the capability to explore dynamic and undiscovered frontiers of creativity and expression.


Last Updated ( Tuesday, 15 May 2007 )
 
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