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Written by Sharath Bhat
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Wednesday, 14 February 2007 |
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Page 1 of 3
If you're planning a multi-media presentation, take two aspirins and
call me in the morning. Or maybe you should read this article first.
Take a look at the figure 568,895,958,758,876,847. Guess what it is
? The number of burgers eaten at a McDonald's store in one day ? The
secret code to a Swiss bank account ? The growing kangaroo population
in Australia ? Is it the number of computers that were connected to the
internet last week. I’m not sure of any of the answers, but let’s work
on hypothesis for a moment and assume that 568,895,958,758,876,847
people were connected to the internet last week. That’s a lot of people
you can reach from your keyboard, without a spiraling media burn that
runs your budgets out of breath.
That’s a thought.
Going by the principle of techsorption - the rate at which companies
are absorbing new technology platforms, we will soon have a clear
divide between organizations that choose to invest in emerging
technologies and organizations that wait to be touched by the ripple
effect.
Today, technology combines with skill and expertise to give
companies the kind of corporate makeovers that could set the stage for
visibility in world markets. Spinning off mergers, partnerships and a
global commune that does business at the speed of thought. What we’re
seeing today is an extremely high plane of convergence in terms of
image, voice, media and formats. Giving digital artists the capability
to explore dynamic and undiscovered frontiers of creativity and
expression.
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Last Updated ( Tuesday, 15 May 2007 )
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