Bharti  Airtel  and  Google  announced  a strategic  partnership that is expected to set new grounds in mobile search and  help  redefine the mobile internet in India . As part of the agreement, Airtel  will  bring  Google  search  to  the Airtel Live mobile WAP portal.

Google  will also incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal.

The  Google  search  engine on Airtel Live mobile portal will enable Airtel users to use the Google search engine to easily access content. Google will power searches on Airtel Live in two areas  on net (on Airtel Live)  and  off  net  (Internet  on  Mobile ).  Airtel  Live has over 50,000 exclusive  pieces  of content including information like news, stock ticker and  sports  scores and downloadable content like games, music, video clips and  wall papers. Also, for customers who access the Internet through their mobile  phone,  Airtel  will  bring to them the power of Google in a format that makes mobile surfing an enjoyable experience.

Google  will  also  incorporate  Mobile  Ads, which are text advertisements based  on  search  terms that are displayed alongside search results on the Airtel  Live  mobile portal. This will enable advertisers to reach targeted users  with their products and services on a cost-per-click basis. This new business model is a first for both consumers and businesses in India .

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