 Guess who made this
statement. "If you get up in the morning and go to sleep in the night and
in between do what you like, consider yourself a successful
man". Interesting? Familiar? In case you haven't
cracked it yet, it is Bob Dylan. A singer of my time whose profundity is a far
cry from the profanity that we are being subjected to today. To get back
to our original promise of success, it is worth remembering that success in copywriting
or life , will come if you like what you are doing. So the
question to ask yourself before you even contemplate a career in copywriting is
this. "Do I like writing?" And that is a big question.
Remember it's a big step that you are taking.
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 Introducing
Bharati Jacob and Seedfund
You're taken up with a great business idea, and have even
chalked out a draft implementation plan, but lack the funds to turn it into
reality. Will your dreams amount to nothing?
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The
Long Tail by Chris Anderson is one of
the most path breaking books in recent times about market1place impact of the
increasingly Internet driven economy.
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 Is "Branding" really important in a B2B
specially in a OEM space? Nagesh Manay, Strategy Planning, OpusCDM uses an example to make a point.
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 How does a company create brand value and bring in
the recognition which helps the company grow?
Mr
Tushar Sighat, VP - Channels (India
& Saarc), D-Link (India) Limited, said B2C can be anything; the
customer can be a consumer, a business house or an organization. Even in a B2B
brand, the product ultimately reaches the consumer.
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 The need for Employee Background Verification in the Indian Workspace. A revealing talk with Col. Vijay Reddy, Director of Footprints Collateral Services.
Employee fraud, especially fraud committed in the services space by Indians gets a lot of media attention globally, and more so in the west, where there is latent anger of having lost their jobs to Indians. India is a major service provider to the globe, and despite the various recent studies by pundits that a number of companies are closing down their captive offshore branches in India, one reads of many more coming in.
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