Specific tips and great advice for clients and ad agencies by Prateek Srivastav, Group President, O&M, South India

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B2B Brands need not be boring...

Let's discuss a product category that's excruciatingly boring: rolling bearings and seals. I want to look at SKF, one of the world's largest manufacturers of rolling bearings and seals.

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Branding is as important to an entrepreneur and an individual as it is to a large company

When I thought of buying a flat, one of the criteria I set for myself was "Buy only something which is ready". There where so many horror stories that I had come across of builders absconding, flats not ready after years of delay etc. etc.

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Introducing Ms. Madhura Chatrapathy - Queen of Tamarind Powder!

In the last two decades, as the pace of living has picked up, we've started relying more and more on short-cuts, conveniences that assure us a comfortable life without compromising on things we're used to - like Indian food!

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40 year old golf loving Vishal Dhupar is the Managing Director at Symantec India and leads the sales and marketing operations in India and SAARC countries barring Pakistan. Vishal is responsible for development and execution of regions strategic plans and champions the need for information security and availability.

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