Bringing the very Indian jalebi that is consumed and enjoyed by our masses to the rarefied world of global business is in itself a message. An important addition to the literature of management as a discipline, this pioneering book starts by provoking readers into opening their minds to the immense possibilities and opportunities that the world offers people who are inclined to take the business plunge.

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Though Bangalore is the most happening city in terms of investment, cutting technology and innovation, there is still a lot of dissatisfaction among the general public. It could be due to disconnection of business world and the society around it. Then there are these different kind of businesses which are running on a cause. Though these business firms are working on a social cause, they are not doing charity. We have assembled four pioneers who have excelled as social entrepreneurs and have carved a niche for themselves. Mr. Balaji Pasumarthy, Chief Catalyst of Businessgyan was the moderator.

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Chandrashekar Hariharan. is an economist turned eco-entrepreneur who has presided over projects on water, energy and green buildings since 1987. He has served as consultants for governments of Uttaranchal and Nagaland for eco-conscious infrastructure and environment policies. He heads the well-known Biodiversity Conservation India Ltd which has created community-based, sustainably developed residential enclaves that offer alternate solutions for urban living. Besides, he heads Alt.Tech Foundation, a for-profit organization, which drives Urban Water Supply Development, Aforestation, and  Organic Farm practices. The group is also currently executing an ADB promoted Urban Water Supply program.

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"Here Rests in Honoured Glory an American Solider known but to God" is the inspiring inscription on the tomb of America 's unknown soldier. At the risk of exaggeration one must say that the plight of the poor public relations agency in India is similar. The PR agency's glory,  it seems, is known only to God.  I always thought that advertising agencies are the ones that go unrecognised for their efforts in client service and brand building.  But now that I am in the thick of things in the public relations business, I realize that, comparatively speaking, folks in advertising seem to be a blessed lot.

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We'd all like to ‘do good' and some perhaps, also be known for it. But it takes a very firm commitment and much more, to become a professional social entrepreneur by choice. We spoke to Vishal Talreja, founder of Dream-A-Dream and an Ashoka India Fellow to learn more about his take on social entrepreneurship.

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