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unsung "Here Rests in Honoured Glory an American Solider known but to God" is the inspiring inscription on the tomb of America 's unknown soldier. At the risk of exaggeration one must say that the plight of the poor public relations agency in India is similar. The PR agency's glory, it seems, is known only to God. I always thought that advertising agencies are the ones that go unrecognised for their efforts in client service and brand building. But now that I am in the thick of things in the public relations business, I realize that, comparatively speaking, folks in advertising seem to be a blessed lot.

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vishal-talreja We'd all like to ‘do good' and some perhaps, also be known for it. But it takes a very firm commitment and much more, to become a professional social entrepreneur by choice. We spoke to Vishal Talreja, founder of Dream-A-Dream and an Ashoka India Fellow to learn more about his take on social entrepreneurship.

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The Essence of B2B Branding

Branding in the B2B space is serious business. A lot of interesting questions and queries were answered by an eminent panel - Raghu B Viswanath, MD, Vertebrand, Poornachandra Sridhar, Manager India Operations, 3M, Nagesh Manay, Strategy Planning, OpusCDM and Tushar Sighat, VP - Channels (India and Saarc), D-Link. The session was coordinated by Balaji Pasumarthy, Chief Catalyst, Businessgyan.

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The Future of Advertising

The Future of Advertising was an important topic that was discussed during Brandate '07, an event organized by brand-comm, a Bangalore-based national communications consulting company. Following is the excerpt of the highlights from a discussion of eminent panelists from the event. Be first to comment this article
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So you want to be a copywriter?

Guess who made this statement. "If you get up in the morning and go to sleep in the night and in between do what you like, consider yourself a successful man". Interesting? Familiar? In case you haven't cracked it yet, it is Bob Dylan. A singer of my time whose profundity is a far cry from the profanity that we are being subjected to today. To get back to our original promise of success, it is worth remembering that success in copywriting or life , will come if you like what you are doing. So the question to ask yourself before you even contemplate a career in copywriting is this. "Do I like writing?" And that is a big question. Remember it's a big step that you are taking.

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Venturing out

venturing-out Introducing Bharati Jacob and Seedfund

You're taken up with a great business idea, and have even chalked out a draft implementation plan, but lack the funds to turn it into reality. Will your dreams amount to nothing?