 This series will showcase
real entrepreneurs who had the guts to follow their heart and do something so out of the ordinary
that you will be amazed and inspired. This issue features 2 such successful
people and their stories...
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 Technology has levelled the cost of connection and
efficiently resolved the arbitrage.
Bala Girisaballa co-founded nineMotion.com in Oct 2006, and serves as Vice President
Marketing & Strategy. Bala has strong experience in software products
marketing and taking global software products from concept to launch. Bala is
an alumnus of IIM, Ahmedabad and Osmania University, Hyderabad. In the panel
discussion, Bala talks about the new wave that is firing entrepreneurs.
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 If a service provider does not answer the phone in the third ring I classify her as lazy.
A few years ago Mike Clasper the then President of Procter and Gamble had made this prediction. "I would label the consumer of 2025 in three ways: more demanding, wiser and more worried" My question to you is simple. Aren't you more demanding as a consumer today than you were five years ago?
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 India Inc. continues to go
all out to make its presence felt globally, led by its by now almost proverbial
front-runner - our information and communication technology (ICT) industry. But
even as scores in Indian cities reap the benefits of this flourishing sector, a
few socially-minded people are beginning to talk seriously about the urgent
need to bridge India's urban-rural digital divide.
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 We
realized that there are a lot of companies who are making the world their
market place and they are not necessarily IT/BPO companies. They are changing
the rules of the game as well, not because India is the lowest cost
destination, but because of the value that companies can add due to which they
are able to attract global customers. So we got an expert panel of
techno-entrepreneurs who share their experiences on how they are catering to
the global market.Hopefully many more will start walking this path.
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 You never know which simple conversation may lead to that
big deal, and I say that from experience.
The first step to being a successful business person is to
develop a powerful elevator pitch. An elevator pitch is a brief statement about
who you are, what your business is, and why it is special. The idea is this: If
you were in an elevator with a potential business investor and you had only 30
seconds or an elevator ride to make a memorable impression, what is it that you
could say to make an impact?
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