"The Product Mind Set"

A majority of companies in India specially Bangalore have a Services Mindset. "Do as per the customers specifications". Building products, as Steve Jobs indicates, requires a different approach. It requires one to look further, dream ahead, and plan longer term. With reducing margins and uncertain exchange rates perhaps companies need to look at developing products providing value that can be multiplied several times, without multiplying the resources required to do it as is usually the case in services companies.

What does it take to visualise, develop and create a product? We have a group of panel members who have had the experience in the fields of product creation, marketing and branding.

The Panelists are:

Chetan Maini 

Managing Director  - Reva Electric Car

Has done what few have managed to do. Make a revolutionary, eco-friendly car, years before the world started looking at these options. What does it take to be a visionary, face hurdles and stick to your path? 

This is what Chetan Maini has to share

Harish Bijoor

CEO - Harish Bijoor Consults

A name Synonymous with Brands, he brings valuable insights on what makes a brand special, and how to create one.

Michael Foley 

Managing Director - Foley Designs Pvt Ltd

Designer par excellence, has to his credit The World's Thinnest Watch, The Titan Edge.

How does one go about making a winning design, learn from this exceptionally talented designer.

On: 19th September 2008 (Friday)

  At: The Chancery (Lavelle Road)

Time: 7:00 PM Onwards

Note: Entry Fee Rs.500/-

Service : Dinner

Limited seats only.

  Kindly confirm your participation. So we can reserve your seat.  

 Mail or call us,  

 Selvi # 22996651, 22996650  

 Email: events@businessgyan.com

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