Branding & Advertising


Under Armour Used Real-Time Data, Display Ads to Drive Holiday Sales

mashable's picture
Under Armour has become a sports apparel giant over much of the past two decades. The Baltimore-based company, which has sponsored some of the world’s biggest athletes, including New England Patriots quarterback Tom Brady and Washington Nationals outfielder Bryce Harper, has tapped into data — and d

Rising Paywalls Are Already Paying Off for Publishers

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Not long ago, Bloomberg Businessweek declared 2014 the “ Year of the Paywall ” for the news industry. Sure enough, everywhere you look in publishing these days, you see news organizations ranging from Politico (and its Capital New York offshoot) to the new tech-oriented website the Information exper

6 Steps To Redefining Your Brand In 2014

fastcompany's picture
If you are determined to redefine your organization’s brand in 2014, here are the top six steps that can help you achieve a better brand initiative. Trends come and go, but these simple steps will stand the test of time.Ask 100 marketing professionals to define “branding” and you’ll get 100 differen

Twitter Will Now Show You Ads Based on Your Browsing History

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Twitter on Thursday announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand's ads in your stream.The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored

Targeted marketing: The turning point

businessstandard's picture
A key marketing objective is to increase retail footfalls. Successful mass marketing - through mediums, such as TV, billboards and in-store advertising - builds both an extensive reach and a brand image that is positive enough to increase purchase consideration. But once a customer has had a bite of

5 Fundamental "Don'ts" That Every Business Owner Should Know About

fastcompany's picture
I recently penned a first-hand account of five pitfalls for fellow CEOs to avoid when trying to achieve steady and successful growth for their business. As luck would have it, I didn’t stop making mistakes in just those areas. There were most certainly other fundamental lessons that I learned at Jac

How to Improve Your Mobile Marketing Strategy

mashable's picture
A catchy Facebook ad has sucked you in yet again — you're just a couple clicks away from owning another completely impractical pair of stilettos.Except you're on the go during this particular shopping spree; you're navigating the site on your smartphone — and it just isn't displaying correctly. Face

Proof That Online Search Ads Can Boost Offline Store Sales

Recommended by: Avinash
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Retailers have long relied on search advertising to increase online sales. It’s an obvious part of the online shopping process, as a search ad is only a few clicks away from an easy purchase, for both buyer and seller.What’s not so obvious is the impact online search ads have on offline sales in brick-and-mortar locations. Multi-channel retailers use a variety of traditional and digital

Navigating the mobile ad network maze

businessstandard's picture
The electronic media landscape in India spans about 410 news and current affairs channels and 438 entertainment channels as of March 2013, according to the Ministry of Information & Broadcasting.At 80,000 plus, the number of registered publications is much higher. But if submission of annual reports