Branding & Advertising

Gyan

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Ramanujam Sridhar

Can a person be a brand? Definitely Yes! Read my blogs @ http://www.brand-comm.com/blog.html   Facebook: facebook.com/RamanujamSridhar  Twitter:
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Ramanujam Sridhar

"Brands are like pieces of fine crystal - they take time to create and are easy to break" - Mike IsaacsonRead my blogs @ http://www.brand-comm.com/blog.html   Facebook: facebook.com/RamanujamSridhar  Twitter:
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Balaji Pasumarthy

Watched it again and recommend it. Seth Godin has a power way of bringing a point across. Just becuase you have an innovative product does not mean you have customers. Case in point it took 15 years before Sliced Bread became popular thanks not to the patent holder of the invention but another bre
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The Hindu Business Line

Converse with anyone worth his/ her salt in the world of advertising and media, and they would struggle to collate significant happenings from last year. The market sentiment has been pessimistic, clients have become more cautious than they ought to be, and the end result is advertising budg
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Promotions

This event focuses on the practical aspects of getting a business started.  How to hire?  Where to have an office? How do get funds? and How to do marketing with low budgets? The entrepreneur might think he is alone, however there is a whole eco-system that he can leverage on, to do more
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Seth Godin

Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. The assignment is to make it viral, make it something people will watch or click
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The Hindu Business Line

Even marketers who did not traditionally sell to them earlier are changing their ways. Do women rule buying in India, or men? 
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Arathi

I think this ad is very creative and funny, yet gets the message across and has great retention value. They have used something popular to their advantage. Find out how you can save or rescue your important data, like a true HERO!Only Rajni can turn reality into dream..
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Ramanujam Sridhar

Your company may need a change of image, but it pays to keep some of the past. Share your thoughts in the comments section. Read my blogs @ http://www.brand-comm.com/blog.html Facebook: facebook.com/RamanujamSridhar Twitter:
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Balaji Pasumarthy

"Marketing is about Values" says Steve Jobs and in this video he describes what Marketing is. We all admire Apple as a brand and have heard so many others talk about Apple as a brand and what makes it so.
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The Hindu Business Line

Converse with anyone worth his/ her salt in the world of advertising and media, and they would struggle to collate significant happenings from last year. The market sentiment has been pessimistic, clients have become more cautious than they ought to be, and the end result is advertising budg
balaji's picture

Balaji Pasumarthy

Watched it again and recommend it. Seth Godin has a power way of bringing a point across. Just becuase you have an innovative product does not mean you have customers. Case in point it took 15 years before Sliced Bread became popular thanks not to the patent holder of the invention but another bre
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The Hindu Business Line

The Mayan era is done with. And we survived it. As 2013 dawns, what’s ahead for Brand India? Plenty, provided the mindset is to reap the plenty. Read a lot in those words, as this ‘sneak-peek’
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Promotions

This event focuses on the practical aspects of getting a business started.  How to hire?  Where to have an office? How do get funds? and How to do marketing with low budgets? The entrepreneur might think he is alone, however there is a whole eco-system that he can leverage on, to do more
hindubusinessline's picture

The Hindu Business Line

Even marketers who did not traditionally sell to them earlier are changing their ways. Do women rule buying in India, or men? 
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Seth Godin

Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. The assignment is to make it viral, make it something people will watch or click
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The Hindu Business Line

l Vodafone/Made For You l Blackberry/The Action Starts Here l Flipkart l IPL Carnival l Tanishq Gifting l Fevicol Marine l
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Daniel H Pink

Matthew May sends this vintage (1958) award-winning ad for McGraw-Hill, which even today offers a smart and tart reminder for all of us trying move
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Ramanujam Sridhar

Why are brands successful?  They are different.  And they are relevant.  To a host of customers.   In the same breath one can say that India too is different.  Its people are different.  Languages are different.   The culture is different. 
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Ramanujam Sridhar

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Sharath Bhat

There is never enough time to do it right the first time, but there is always enough time to do it over. Words of comfort from Murphy's Laws.
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Sandeep

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Ramanujam Sridhar

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Ramanujam Sridhar

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Ramanujam Sridhar

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As we near the close of 2006, we see that the landscape for Marketing has changed. Technology, the Internet, Consumer Participation, Media Proliferation and a whole host of issues have changed the terrain  
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Ramanujam Sridhar

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Ramanujam Sridhar

        &
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Ramanujam Sridhar

CEOs have to be very confident during media interaction. While being interviewed it is better to be prepared to answer most questions about the company's performance.
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The Future of Advertising was an important topic that was discussed during Brandate '07, an event organized by brand-comm, a Bangalore-based national communications consulting company.
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Ramanujam Sridhar

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Ramanujam Sridhar

"Retirement - double the husband - half the pay" is the caption on the mug in which I drink my morning cup of coffee. Is that in your face communication? Or a subtle hint of what will happen to me in the not too distant future?
Anonymous's picture

Why is Business to Business branding a journey? Mr. Raghu B Viswanath MD, Vertebrand Management Consulting Pvt. Ltd explains this and the mantra for a successful B2B branding for any product or business.
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Ramanujam Sridhar

        &
ramanujamsridhar's picture

Ramanujam Sridhar

Your company may need a change of image, but it pays to keep some of the past. Share your thoughts in the comments section. Read my blogs @ http://www.brand-comm.com/blog.html Facebook: facebook.com/RamanujamSridhar Twitter:
ramanujamsridhar's picture

Ramanujam Sridhar

ramanujamsridhar's picture

Ramanujam Sridhar

Why are brands successful?  They are different.  And they are relevant.  To a host of customers.   In the same breath one can say that India too is different.  Its people are different.  Languages are different.   The culture is different. 
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Alexander Osterwalder

I’ve been thinking about “plug-ins” that complement the Business Model Canvas for a while. One concept that I’ve been looking at more closely over the last few weeks is the invaluable “jobs-to-be-done” approach. I tried to turn it into a visual approach like th
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