Branding & Advertising

Gyan

robertkiyosaki's picture

robert kiyosaki

The ‘Don’t Be A Wussy’ Mass Promotion Strategy This video will: 1.  Teach you how to sell lots of stuff. 2.  Show you how we’re going to get 5,000 customers in 10 days. 3.  Show you the ‘ultimate’ plan to pay you $3,000,000 every 5 days.. (see Income Disclaimer) …and: 4.  The ‘magical key‘ to
ramanujamsridhar's picture

Ramanujam Sridhar

Anna Hazare and his campaign against corruption was one of the most widely followed stories on the media last year.The ad industry's attention was once again drawn to people processes.I met the head of the Indian operations of a large MNC a few days ago and asked him how the year had been and he made a telling comment.
ramanujamsridhar's picture

Ramanujam Sridhar

For the Indian consumer in 2011, economy was distinct from parsimony, and values too, came to the forefront. The Boxing Day test is overshadowing even the deadline of my year-end column. In a sense it is easier to review the past than to predict the future.
ramanujamsridhar's picture

Ramanujam Sridhar

Your company may need a change of image, but it pays to keep some of the past. Share your thoughts in the comments section. Read my blogs @ http://www.brand-comm.com/blog.html Facebook: facebook.com/RamanujamSridhar Twitter:
pofx's picture

Aje

As I discussed in my previous posts many of our clients regularly ask us about the need for marketing. I will take a temple as a case and try to explain the reasons behind its success, from a marketer’s perspective, which may give you an answer to this question also. Sabarimala is a famous temple in South India.
pofx's picture

Aje

Do we need branding / marketing for everybody?Branding professionals encounter this question regularly. Let’s borrow the definition of brand from my last article. “What is a brand? For a common man brand is a name, term, design or symbol that identifies one seller's good or service as distinct from those of other sellers.
pofx's picture

Aje

Where / when did brand management begin? We will see wide variety of answers for this question. Even the text books differ on this. The term ‘Brand Equity’ came to vocabulary of academicians during mid-eighties. The usage of word ‘brand’ started during the process of differentiating one individual’s herd of cattle from other.
ramanujamsridhar's picture

Ramanujam Sridhar

Each individual possess some special skills that makes him/her stand out in the work place creating a personal brand for themselves. It is important to create a personal brand today for a better tomorrow. Today the workplace is as competitive as the market place and that is putting it mildly.
ramanujamsridhar's picture

Ramanujam Sridhar

If a service provider does not answer the phone in the third ring I classify her as lazy. 
ramanujamsridhar's picture

Ramanujam Sridhar

It is small things that determine how your company is perceived.
pofx's picture

Aje

As I discussed in my previous posts many of our clients regularly ask us about the need for marketing. I will take a temple as a case and try to explain the reasons behind its success, from a marketer’s perspective, which may give you an answer to this question also. Sabarimala is a famous temple in South India.
pofx's picture

Aje

Do we need branding / marketing for everybody?Branding professionals encounter this question regularly. Let’s borrow the definition of brand from my last article. “What is a brand? For a common man brand is a name, term, design or symbol that identifies one seller's good or service as distinct from those of other sellers.
pofx's picture

Aje

Where / when did brand management begin? We will see wide variety of answers for this question. Even the text books differ on this. The term ‘Brand Equity’ came to vocabulary of academicians during mid-eighties. The usage of word ‘brand’ started during the process of differentiating one individual’s herd of cattle from other.
pofx's picture

Aje

  What’s the most resilient parasite? A bacteria? A virus? An intestinal worm? An idea.  Resilient, highly contagious. Once an idea takes hold on the brain it’s almost impossible to eradicate. A person can cover it up, ignore it but it stays there. Information is forgotten, but an idea fully formed, understood?
ramanujamsridhar's picture

Ramanujam Sridhar

Anna Hazare and his campaign against corruption was one of the most widely followed stories on the media last year.The ad industry's attention was once again drawn to people processes.I met the head of the Indian operations of a large MNC a few days ago and asked him how the year had been and he made a telling comment.
ramanujamsridhar's picture

Ramanujam Sridhar

Your company may need a change of image, but it pays to keep some of the past. Share your thoughts in the comments section. Read my blogs @ http://www.brand-comm.com/blog.html Facebook: facebook.com/RamanujamSridhar Twitter:
robertkiyosaki's picture

robert kiyosaki

The ‘Don’t Be A Wussy’ Mass Promotion Strategy This video will: 1.  Teach you how to sell lots of stuff. 2.  Show you how we’re going to get 5,000 customers in 10 days. 3.  Show you the ‘ultimate’ plan to pay you $3,000,000 every 5 days.. (see Income Disclaimer) …and: 4.  The ‘magical key‘ to
ramanujamsridhar's picture

Ramanujam Sridhar

For the Indian consumer in 2011, economy was distinct from parsimony, and values too, came to the forefront. The Boxing Day test is overshadowing even the deadline of my year-end column. In a sense it is easier to review the past than to predict the future.
chhavi.goyal's picture

Chhavi Goyal Mayya

Businesses spend as much time, energy and money in thinking of a name for their company, as they do on the Company logo. That day, essentially for them, their endeavor becomes real, a new business gets born. That day, their business gets a unique and distinctive identity.
chhavi.goyal's picture

Chhavi Goyal Mayya

Businesses spend as much time, energy and money in thinking of a name for their company, as they do on the Company logo. That day, essentially for them, their endeavor becomes real, a new business gets born. That day, their business gets a unique and distinctive identity.
robertkiyosaki's picture

robert kiyosaki

The ‘Don’t Be A Wussy’ Mass Promotion Strategy This video will: 1.  Teach you how to sell lots of stuff. 2.  Show you how we’re going to get 5,000 customers in 10 days. 3.  Show you the ‘ultimate’ plan to pay you $3,000,000 every 5 days.. (see Income Disclaimer) …and: 4.  The ‘magical key‘ to
ramanujamsridhar's picture

Ramanujam Sridhar

Anna Hazare and his campaign against corruption was one of the most widely followed stories on the media last year.The ad industry's attention was once again drawn to people processes.I met the head of the Indian operations of a large MNC a few days ago and asked him how the year had been and he made a telling comment.
ramanujamsridhar's picture

Ramanujam Sridhar

For the Indian consumer in 2011, economy was distinct from parsimony, and values too, came to the forefront. The Boxing Day test is overshadowing even the deadline of my year-end column. In a sense it is easier to review the past than to predict the future.
ramanujamsridhar's picture

Ramanujam Sridhar

Your company may need a change of image, but it pays to keep some of the past. Share your thoughts in the comments section. Read my blogs @ http://www.brand-comm.com/blog.html Facebook: facebook.com/RamanujamSridhar Twitter:
pofx's picture

Aje

  What’s the most resilient parasite? A bacteria? A virus? An intestinal worm? An idea.  Resilient, highly contagious. Once an idea takes hold on the brain it’s almost impossible to eradicate. A person can cover it up, ignore it but it stays there. Information is forgotten, but an idea fully formed, understood?
pofx's picture

Aje

As I discussed in my previous posts many of our clients regularly ask us about the need for marketing. I will take a temple as a case and try to explain the reasons behind its success, from a marketer’s perspective, which may give you an answer to this question also. Sabarimala is a famous temple in South India.
pofx's picture

Aje

Do we need branding / marketing for everybody?Branding professionals encounter this question regularly. Let’s borrow the definition of brand from my last article. “What is a brand? For a common man brand is a name, term, design or symbol that identifies one seller's good or service as distinct from those of other sellers.
pofx's picture

Aje

Where / when did brand management begin? We will see wide variety of answers for this question. Even the text books differ on this. The term ‘Brand Equity’ came to vocabulary of academicians during mid-eighties. The usage of word ‘brand’ started during the process of differentiating one individual’s herd of cattle from other.
Harvey Mackay's picture

Harvey Mackay

A lion and a tiger were drinking beside a river when the lion let out a huge roar.  The tiger said, "Why do you roar like a fool?"-"That's not foolish," said the lion, with a twinkle in his eyes.  "They call me king of all the beasts because I advertise."
businessgyan's picture

Editiorial Team

Mr. S Sivakumar, CEO, Agri Business ITC Ltd. spoke on this topic at BrandWidth, a one day seminar organised by Brand-comm, a leading Integrated Brand Management Company. Here are the highlights.
ubmenon's picture

U Bhagyanath Menon

"The Pizza Turnaround" Commercials: What do you think of Domino's new commercials and the strategy to win back customers-
ramanujamsridhar's picture

Ramanujam Sridhar

Aamir Khan is no idiot. Well, that certainly seems like a `no brainer' but let me clarify based on my own experiences.
Harishbijoor's picture

Harish Bijoor

One day after and a full month before Christmas 2008, India lost its innocence. 26/11 happens. Terrorists storm Mumbai and several of its key heritage properties, kill many, physically maim more and maim psychologically a whole generation of Indians altogether.  
manik.kinra's picture

manik.kinra

There’s so much happening on crowdsourcing across various verticals and geographies – whether its ideas, designs….you have people noticing the power of crowd. But an interesting question is whether the collective wisdom of crowd better than an expert. Asked time and again and multiple people have written on the subject, but i thought there's no harm in another one trying his hand on the same :)
Harishbijoor's picture

Harish Bijoor

The on-the-move culture is here. Almost here, if we are to believe the numbers doing the rounds in the more developed parts of the world.
misner's picture

Ivan R Misner

  Every business should have a CNO, but you don’t have to hire one. You just have to take on the “CNO mindset!”
IndianInk's picture

Sharath Bhat

There is never enough time to do it right the first time, but there is always enough time to do it over. Words of comfort from Murphy's Laws.
rajivmathew's picture

Rajiv Mathew

All products go through a cyclical process which involves various stages of morphing before it becomes a brand.  Harish Bijoor speaks...
Mangal.D.Karnad's picture

Mangal D Karnad

Today the Internet is one of the fastest growing media for advertising. It is emerging as a Marketing Option that can be cost effective, targeted and effective. Yet most of us in business are not optimally using this medium or do not yet understand how best to use it.
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