Do we need branding / marketing for everybody?Branding professionals encounter this question regularly.
Let’s borrow the definition of brand from my last article. “What is a brand? For a common man brand is a name, term, design or symbol that identifies one seller's good or
Micro Technologies (India) Limited, a product development IT company and Automobile Research Association of India (ARAI), an automotive R&D, testing and certifying organization today announced a strategic tie up for future collaboration for joint development and marketing of products and a
Along with IT and Biotech, Bangalore has also attracted investments in the manufacturing sector. Major Spanish manufacturer CIPSA Circuits, plans to invest close to US$ 15 million in India in phases. Headquartered in Barcelona CIPSA is one of the largest manufacturers of Printed Circuit Boards (PC
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