In Business, Culture Eats Strategy for Breakfast

2093 reads

Strategy is often talked about in business schools, in fact it’s a primary focus. Culture however,
is less understood. Culture involves a variety of contributing factors including a blend of
attitudes, beliefs, mission, philosophy, and momentum that help to create and sustain a
successful brand. It represents the vision, norms, symbols, beliefs, behaviors, and traditions that
are taught to new members of an organization. Organizational culture affects the way people
within an organization interact with one another and the people they serve.
Consistently ranked as great companies to work for, organizations like Zappos and Apple are
both examples of companies with a distinguished culture and solid strategies. Although all
companies have ups and downs, these have remained strong over a long period of time. An
important factor in their success is their strong organizational culture.
Organizational culture has a much stronger power on employees’ motivation than strategy does.
Culture fuels growth. It’s the secret sauce of strategy. Without the sauce the strategy isn’t as
good. Corporate culture describes and governs the ways a company's owners and employees
think, feel and act. It is built from the combined experiences of the members of an organization
at all levels.
Culture is key in an organization for long-term success. It is the most important thing in an
organization and it applies at all levels, from the top of the organization all the way down.
Rules, regulations, and operating standards are important, of course, because you have to have
systems in place to guide activities. But culture is the factor that stands above all others.
There are many factors that go into building an organizational culture. Each successful company
has a different combination of factors that makes their culture successful. Here are a few that I
think are particularly important:
1. Traditions
Traditions help make a company what it is. They tell the world who they are as an organization.
One way for an organization to maintain and develop its organizational culture and ethos is to
introduce and celebrate a variety of traditions. Disney in particular has been a master of this
concept by training all new employees on the traditions of the organization. Strong traditions
that are applied throughout an organization are one of the best ways to maintain a healthy
organizational culture.
2. Mission
A burning mission can give laser focus to an organization. The mission statement needs to
be short and memorable. Most importantly, it needs to be a rallying cry for people throughout
the organization. One thing I’ve learned in running a business for almost thirty years is
that “ignorance on fire is better than knowledge on ice.” Getting employees and clients excited
about the mission is critical to organizational success. If the average employee can’t recite
your mission – it’s too long. has a great example of a short and effective mission
statement. They state that their “vision is to be earth’s most customer centric company; to build
a place where people can come to find and discover anything they might want to buy online.”
3. Engagement
Collaboration encourages engagement. Get all levels of an organization involved. In BNI,
the global referral network I founded almost 30 years ago, we have focused on getting a high
level of engagement at all levels of the company. This engagement includes a Franchise
Advisory Board made up of key franchisees to address organizational challenges, a Founder’s
Circle of stake holders to provide direct feedback to management about issues concerning the
organization, a Board of Advisors made up exclusively of clients to ensure engagement regarding
policies that effect the organization globally, an Executive Council made up of the largest seven
master franchisees within the organization, as well as a number of other entities to help ensure
full participation at all levels of the organization. Engagement can be messy, but when done
correctly, it encourages a collaborative culture.
4. Recognition
Many years ago, Ken Blanchard got it right in The One Minute Manager. He said, “catch people
doing something right” and recognize them publicly. Praise in public and re-direct in private.
No truer words have ever been spoken when it comes to building a healthy organizational
culture. Recognize and celebrate successes. As Blanchard says, if you can’t catch people doing
something right – then catch them doing something ‘partially right’ and recognize that.
5. Education
Immerse and engage in a culture of learning. The more a company can integrate ongoing
learning into the organizational ethos, the more likely that company is to stay nimble and
prepared for change. Educating the organization regarding the culture of the company is
particularly important to fuel and maintain a great culture. A great strategy keeps you in the
game, however, a great culture helps you win. Especially important are the traditions and
mission of the company. These things need to be part of the ongoing education of all new and
existing employees.
Culture is a critical key to organizational success. It is one of the most important things in a
company and it applies to all levels, from the top of the organization all the way down. The
challenge with culture is that it is illusive. The best and most scalable culture is one that is
managed and maintained by the majority and not by a single policing body or by management
Companies that dominate an industry for a long period of time do so because of a shared vision
of organizational culture that is effectively implemented throughout the company. That shared
implementation of the vision is an important key to building a successful organizational culture.
If all the people in an organization row in the same direction in unison, that organization can
dominate any industry, in any market, against any competition, at any time.
Implementing a strong organizational strategy can be difficult however, implementing a healthy
organizational culture is rare and in my opinion when all is said and done; culture, eats strategy
for breakfast any day.
Called the “father of modern networking” by CNN, Dr. Ivan Misner is a New York Times
bestselling author. He is the Founder and Chairman of BNI, the world’s largest business
networking organization. His newest book can be viewed at Dr. Misner is
also the Sr. Partner for the Referral Institute, an international referral training company.


changethis's picture

A Better Business through a Great Place to Work for All

“What it means to be a great workplace has evolved. We have entered a new era, a new frontier in business. Our economy has evolved through agrarian, industrial, and ‘knowledge’ phases to the point where the essential qualities of human beings—things
danielhpink's picture

This is the secret to making better decisions

Hey, Hubspot and I just released two new episodes of the 1-3-20 Podcast.As you might recall, the podcast's name describes its format. In each episode I talk to the author of 1 book. I ask her 3 key questions (What’s the big idea? Why should I care?
jackcanfield's picture

How to Lead a Successful Training Workshop

If you want to become a successful thought leader, author, speaker, or simply share your message with the world, you must understand how to lead a successful training workshop. I am going to share with you my very own process – what we call The


Ron Kaufman's picture

Why Business Leaders Must Attend Service Training

The most common question we hear when launching service excellence training programs inside large organizations is: “Do leaders really need to attend these workshops?” This raises a different and more important question for senior leaders: Do you
richardbranson's picture

Here’s How to Overcome Embarrassment and Improve Your Self-Confidence

The Fear of Embarrassment IQ Matrix will help you to take control and eventually overcome the feelings of embarrassment you may experience in awkward situations. The article explores what it means to be embarrassed; highlights causes of
jackcanfield's picture

How to Make 2018 Your Best Year Ever

Regardless of how you ring in the New Year (with lively parties and fireworks or cozy celebrations at home), there is a recurring theme at every New Year’s celebration: to the make this year the best year ever. “If you get clear on the what, the how


davecrenshaw's picture

Should you trust your customers?

If you trust your customer to pay you back, will you receive their loyalty plus interest? Well, that’s what I did. No, I didn’t take out a loan or buy a car. I was just getting some chicken. Popeyes fried chicken to be exact. No, this isn’t paid
johnsullivan's picture

Simplify Your Social Media Recruitment By Building Your Own Chatbot

Today, human resource staff focus more on strategizing and satisfying employees’ needs than on administration and recruiting, which were the cornerstones of HR work in a previous era. HR professionals are taking on a much more meaningful role in
Johngreathouse's picture

10 Step Checklist To Rank Your Startup Ideas

A version of this article first appeared in Forbes. Steven Johnson, author of How We Got To Now, analyzes technological breakthroughs, looking for patterns that allow entrepreneurs to identify “How We’ll Get To Tomorrow.” One of the key myths