Given the growing contribution of marketing investments, assets and strategies to firm value – investors need better reporting of the value and performance of marketing assets like brand value and customer equity to guide investment decisions and
The world is getting smaller every day. Thanks to advances in technology, we can be connected to points around the globe in seconds through our computer or telephone. We can even be on the other side of the world almost in person in a matter of
A very important quality of the strategic mind is the ability to foresee a sequence of events one’s actions or strategies can trigger. Their consequences may be quite unacceptable yet wholly avoidable, if we could just anticipate how things might
We don’t teach networking in colleges and universities hardly anywhere in the world — we didn’t when I went to school, and we still don’t today. I meet so many entrepreneurs who are hungry to learn how to network effectively. Many things
Other ministers told funnier jokes than Billy Graham, did a better job of illustrating Bible passages and organizing sermons, but no one was more effective than Graham in getting people to step forward in front of the congregation and make a
An offbeat solution for useless meetings One reason I became self-employed 20 years ago was to escape meetings. (Alas, that hasn’t proved a foolproof solution because of the hideous ascent of conference calls. But that’s a rant for another day
Over the past year, two pairs of twins have dominated economic developments in India.The first refers to the “twin shocks” of demonetisation (Demon for short) of November 2016 and the implementation challenges of the new goods and services tax
Few issues baffle me more than the lack of service that businesses think their customers will tolerate. I just don't understand how some companies keep their doors open. On the other hand, I'm sure that some of those businesses can't
Vince Lombardi once said, "Winning isn't everything; it's the only thing."Like most kids growing up, the importance of finishing first or winning was always stressed. As a competitive person, I thought that second place was the same as last.
Recently, I wrote about the Seven Ways to Better Networking which was based on a survey I conducted of almost 3,400 people around the world. In the survey, I asked participants what they thought the top characteristics of a great networker were.
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