The on-the-move culture is here. Almost here, if we are to believe the numbers doing the rounds in the more developed parts of the world.
In the several marketing summers I have lived, fought, sweated and thrived, there is one insight that has held me in good stead. This is the insight of Integrity branding. Integrity branding is all about saying the simple truths in your brand communication process.
The niche. By definition, a small wedge. A small corner even. Marketing as a process is the ability of a marketer to take a product, a service or a concept and make it as mass as possible. Marketing to that extent of definition is a process that fulfills a latent human need, want, desire and aspiration.
Hi! Here is my annual re-cap on the year that was......The
One day after and a full month before Christmas 2008, India lost its innocence. 26/11 happens. Terrorists storm Mumbai and several of its key heritage properties, kill many, physically maim more and maim psychologically a whole generation of Indians altogether.
