Arathi's blog

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A Midwest university professor complained: "We are now focusing more on how to use the tools of communication than we are on how to effectively communicate. As a result, we are turning out computer and internet gurus who can't write and think creatively."
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When a man like Steve Jobs talks, you listen. And this speech given at the Stanford University Commencement Address is something that will definitely inspire anyone on how to live life. He shares 3 stories which shaped his life and says that even a setback need not necessarily be one.
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To succeed it is important to be happy at work. Here is the Manifesto where Alexander Kjerulf tells you how exactly to do it. There are specific steps to be followed. http://www.changethis.com/36.04.HappyatWork
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Gen. David Petraeus has a clear view of leadership, as Maj. John Patrick Gallagher recounts in the book Leadership Lessons of the White House Fellows, by Charles Garcia. One day when Petraeus was a colonel in the 82nd Airborne Division, he asked his soldiers to name the #1 leadership priority of the brigade.
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 Malcolm Gladwell writes, "sprinkled among every walk of life . . . are a handful of people with a truly extraordinary knack of making friends and acquaintances.
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We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
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One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?  Steven Johnson answers in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture.
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Many people who have taken a marketing course have learned about the "4 P's" of marketing. They are Product, Price, Place and Promotion. In a lighter vein.....  
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Seth Godin on standing out.....In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.
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The buzz word on the internet the last 2 days has been 'Kolaveri di'....1.8 million views within days of its release online. Kolaveri is now the No. 1 trending word on Twitter in India, the most searched video on Youtube. Around 7 lakh people have shared it on Facebook.......What makes a viral hit?
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