Ideas that spread - win

Arathi's picture
Posted 25 November 2011 - 11:11am by Arathi
Arathi
Seth Godin on standing out.....In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Ted Talk


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